Shrinking the Size of the Tobacco Power Wall and Restricting the Number of Tobacco Products Displayed to Reduce Adolescent Tobacco Use
Study Details
Study Description
Brief Summary
The overall aim of this research is to experimentally evaluate the extent to which reducing the size of the tobacco power wall and the number of tobacco product units displayed influences tobacco use risk in adolescents.
| Condition or Disease | Intervention/Treatment | Phase |
|---|---|---|
|
N/A |
Detailed Description
This experiment will take place in the RAND StoreLab (RSL), a life-sized replica of a convenience store that we developed to evaluate how altering aspects of tobacco promotion at POS influences tobacco use risk during simulated shopping experiences. The study will use a between-subjects design, in which adolescents are randomly assigned to shop in the RSL under one of three conditions: (1) Large power wall/ multiple product units displayed; (2) Small power wall/multiple product units displayed; and (3) Small power wall/single product units displayed. We will consider the effect of these power wall alterations on risk of use of four classes of tobacco products: cigarettes, electronic nicotine delivery devices, cigarillos, and smokeless tobacco. Tobacco use risk will be indexed by: attention to the tobacco power wall, perceived tobacco use norms, perceived availability of tobacco, and tobacco use intentions.
Study Design
Arms and Interventions
| Arm | Intervention/Treatment |
|---|---|
| Active Comparator: Control The tobacco power wall and number of products appears in a typical format: large power wall with a large number of products (defined here as three large cabinets) |
Behavioral: Tobacco power wall size and tobacco products displayed
The intervention varies the size of the tobacco power wall and number of tobacco products displayed on it.
|
| Experimental: Small The tobacco power wall and number of tobacco products appear in their smallest format: small power wall with a small number of products displayed (defined here as one large cabinet) |
Behavioral: Tobacco power wall size and tobacco products displayed
The intervention varies the size of the tobacco power wall and number of tobacco products displayed on it.
|
| Experimental: Medium The tobacco power wall and number of tobacco products appear in a format sized between the control and small conditions: a medium sized power wall with a medium number of products displayed (defined here as two large cabinets). |
Behavioral: Tobacco power wall size and tobacco products displayed
The intervention varies the size of the tobacco power wall and number of tobacco products displayed on it.
|
Outcome Measures
Primary Outcome Measures
- Tobacco use intentions [within 5 minutes of the intervention]
intentions to use tobacco, as assessed by a three item scales with type of tobacco product inserted in brackets: 1) Do you think you will try [tobacco product] soon?; 2) Do you think you will try [tobacco product] in the next year; & 3) If one of your best friends offered you [tobacco product] would you use it? Responses to each item are made on a 10-point scale where 1 = definitely not; and 10 = definitely yes.
Eligibility Criteria
Criteria
Inclusion Criteria:
- between the ages of 11 and 20
Exclusion Criteria:
- any medical or psychological condition that would make participation in the procedures of the study difficult (based on self-report).
Contacts and Locations
Locations
| Site | City | State | Country | Postal Code | |
|---|---|---|---|---|---|
| 1 | RAND | Pittsburgh | Pennsylvania | United States | 15213 |
Sponsors and Collaborators
- RAND
Investigators
None specified.Study Documents (Full-Text)
None provided.More Information
Publications
None provided.- R01DA050972