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Effects of Advertising on Young Children's Perception of Taste

Sponsor
Stanford University (Other)
Overall Status
Completed
CT.gov ID
NCT00185536
Collaborator
Robert Wood Johnson Foundation (Other)
100
Enrollment
1
Location

Study Details

Study Description

Brief Summary

To test whether young children's actual taste preferences are influenced by the natural marketing environment in which they live. To do so, we tested whether preschool children would like the taste of a food more if they thought it was from a heavily marketed source. We asked preschool children to taste identical foods in packaging from this heavily marketed source and plain packaging, and to tell us if they tasted the same or if one tasted better. We hypothesized that, even among a sample of 3-5 year olds participating in Head Start, a federally-sponsored preschool program for low-income families, young children would prefer the taste of foods perceived to be from the heavily marketed source.

Condition or Disease Intervention/Treatment Phase
  • Behavioral: Packaging and identification of source

Study Design

Study Type:
Observational
Observational Model:
Defined Population
Time Perspective:
Other
Official Title:
Effects of Advertising on Young Children's Perception of Taste
Study Start Date :
Apr 1, 2002

Outcome Measures

Primary Outcome Measures

    Eligibility Criteria

    Criteria

    Ages Eligible for Study:
    0 Years and Older
    Sexes Eligible for Study:
    All
    Accepts Healthy Volunteers:
    Yes
    Inclusion Criteria:
    • enrolled at participating head start sites
    Exclusion Criteria:
    • unable to complete the study procedures

    Contacts and Locations

    Locations

    Site City State Country Postal Code
    1 Stanford University School of Medicine Stanford California United States 94305

    Sponsors and Collaborators

    • Stanford University
    • Robert Wood Johnson Foundation

    Investigators

    • Principal Investigator: Thomas N. Robinson, MD, MPH, Stanford University

    Study Documents (Full-Text)

    None provided.

    More Information

    Publications

    None provided.
    Responsible Party:
    , ,
    ClinicalTrials.gov Identifier:
    NCT00185536
    Other Study ID Numbers:
    • 80618
    • 20664
    First Posted:
    Sep 16, 2005
    Last Update Posted:
    Sep 16, 2005
    Last Verified:
    Sep 1, 2005
    Keywords provided by , ,
    Taste
    preschool children
    fast food

    Study Results

    No Results Posted as of Sep 16, 2005