Attidutes and Understanding of Oat Fibre Claims on Food Labels
Study Details
Study Description
Brief Summary
Oat fibre consumption has been shown to lower blood cholesterol, which is advantageous for heart health. Oat and fibre claims on food labels should help people find heart healthy food choices; however consumer attitudes and understanding of such claims are unknown.
The objective of this study was to evaluate the attitudes and understanding to different types of permitted oat fibre claims.
| Condition or Disease | Intervention/Treatment | Phase |
|---|---|---|
|
Study Design
Arms and Interventions
| Arm | Intervention/Treatment |
|---|---|
| Canadian Consumer Monitor Panel Canadian Consumer Monitor Panel is a online consumer monitor panel which answers surveys every 8-10 weeks about diet and health. |
Behavioral: Mock Package Questionnaire
Within a online questionnaire we exposed participants randomly to 4 mock cereal packages differing only by the nutrition claim it carried and asked participants to answer several questions on attitudes and understanding after each mock package.
|
Outcome Measures
Primary Outcome Measures
- Response to survey questions measuring attitudes towards sodium claims using 5-point likert rating scales [On average the survey took 25 minutes to complete]
Within an online survey, participants were exposed to 4 mock cereal packages that differed only by the claim it carried. After being exposed to each mock package, participants were asked to rate their perceived attractiveness, healthiness, credibility, usefulness of the tested oat fibre claims using 5-point likert scales. Participants were also asked to rate their purchasing intentions of the mock cereal product with the different oat fibre claims
- Response to survey questions evaluating participants understanding of oat fibre claims [On average the survey took 25 minutes to complete]
After each mock cereal package, understanding of oat fibre claims was evaluated using various survey methods. First, participants were asked to rate their perceived clarity of the wording of the claim using a 5-point likert scale (a subjective measure of understanding). Second, participants were ask to rate, on 5-point likert scales, the perceived benefit of consuming the mock package for subgroups with different health conditions (an indirect measure of understanding). Finally we asked participants, in an open ended question, to explain what a claim means to a friend (an objective measure of understanding).
Eligibility Criteria
Criteria
Inclusion Criteria:
-
Primary grocery shoppers
-
Canadian adults between the ages 20 to 69 years
Exclusion Criteria:
- Did not have an email address or have access to internet
Contacts and Locations
Locations
| Site | City | State | Country | Postal Code | |
|---|---|---|---|---|---|
| 1 | University of Guelph | Guelph | Ontario | Canada |
Sponsors and Collaborators
- University of Toronto
- Advance Foods and Materials Network
Investigators
None specified.Study Documents (Full-Text)
None provided.More Information
Publications
None provided.- AFMnet-02