Behavioral Economic Approaches to Increase Colorectal Cancer Screening
Study Details
Study Description
Brief Summary
This is an RCT aimed at testing different population-based approaches to increasing colorectal cancer screening through email outreach, including usual email communication, active choice, and active choice + financial incentive.
Condition or Disease | Intervention/Treatment | Phase |
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N/A |
Detailed Description
This is an RCT aimed at testing different population-based approaches to increasing colorectal cancer screening. The investigators will randomize a cohort of employees between the ages of 50-64 to 3 arms of email communications: a.) Usual email communication; b.) Active choice- usual care + the ability to pre-commit directly through a web form; c.) Financial incentive- usual care + active choice + financial incentive for completion.
Study Design
Arms and Interventions
Arm | Intervention/Treatment |
---|---|
Active Comparator: Usual care Email outreach |
Behavioral: Email outreach
Subjects will receive an email describing the importance of colorectal cancer screening and that s/he has been selected to participate in this VIP concierge service.
|
Experimental: Active choice Email outreach + active choice |
Behavioral: Email outreach
Subjects will receive an email describing the importance of colorectal cancer screening and that s/he has been selected to participate in this VIP concierge service.
Behavioral: Active choice
S/he will receive the ability to pre-commit and choose from 3 different appointment slots by clicking directly on the email.
|
Experimental: Financial incentive + Active choice Email outreach + active choice + financial incentive |
Behavioral: Email outreach
Subjects will receive an email describing the importance of colorectal cancer screening and that s/he has been selected to participate in this VIP concierge service.
Behavioral: Active choice
S/he will receive the ability to pre-commit and choose from 3 different appointment slots by clicking directly on the email.
Behavioral: Financial incentive
The participant will receive the offering of $100 if s/he follows through with screening colonoscopy.
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Outcome Measures
Primary Outcome Measures
- Colonoscopy participation [3 months]
The percentage of participants who follow through with screening colonoscopy.
Secondary Outcome Measures
- Email engagement [3 months]
The percentage of participants who respond to the email (arm 2 and 3).
- Scheduling of colonoscopy [3 months]
The percentage of participants who schedule a procedure.
Eligibility Criteria
Criteria
Inclusion Criteria:
- Male and female employees of the University of Pennsylvania Health System who live within 30 miles of a health system endoscopy center.
Contacts and Locations
Locations
No locations specified.Sponsors and Collaborators
- University of Pennsylvania
Investigators
- Principal Investigator: Shivan Mehta, MD, University of Pennsylvania
Study Documents (Full-Text)
None provided.More Information
Publications
None provided.- 822504