Behavioral Economic Incentives and Cancer Health Risk Assessment
Study Details
Study Description
Brief Summary
This is an RCT among UPHS employees between ages 50-64 comparing no incentive and a loss-framed incentive for completing cancer health risk assessment. Those eligible will receive the phone number for direct colonoscopy scheduling, with the incentive arm receiving an additional unconditional incentive. The primary outcome is completion of screening colonoscopy. Secondary outcomes include scheduling of colonoscopy and completion of risk assessment.
Condition or Disease | Intervention/Treatment | Phase |
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N/A |
Detailed Description
Colorectal cancer (CRC) is the second leading cause of cancer death in the United States. Despite effective screening and treatment strategies, screening rates remain at 59-65%. UPHS employees have similarly limited rates of CRC screening despite having awareness, access, and insurance coverage. There is a need to identify those who are not up-to-date on screening and eligible for outreach in this population. Financial incentives informed by behavioral economic principles could be used to encourage self-report about screening status and completion of CRC screening. This research utilizes a digital health platform, Way to Health, to evaluate the feasibility of a cancer health risk assessment. This is a single-center RCT among UPHS employees between ages 50-64 that will randomize eligible participants into one of two study arms: (1) no incentive to complete cancer health risk assessment (no incentive) or (2) loss-framed incentive to complete cancer health risk assessment (incentive). Those that are eligible for screening will receive a direct access phone number to schedule colonoscopy, with an additional unconditional incentive for those in incentive arm. The primary outcome is completion of screening colonoscopy, with secondary outcomes of colonoscopy scheduling and completion of risk assessment.
Study Design
Arms and Interventions
Arm | Intervention/Treatment |
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Active Comparator: No incentive Colon cancer risk assessment and direct access colonoscopy scheduling for those that are eligible. |
Behavioral: No incentive
Each participant will receive an email describing the importance of colorectal cancer screening and that they have been selected to receive a risk assessment. They will directed to an online platform where they will be asked about age, family history, and prior screening history. Those who are eligible for screening will be offered the VIP access phone number to schedule an appointment.
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Experimental: Incentive Loss-framed incentive to participate in risk assessment and additional unconditional pro-social incentive to complete colorectal cancer screening. |
Behavioral: Incentive
Each participant will receive an email describing the importance of colorectal cancer screening and that they have been selected to receive a risk assessment, for which they will received a loss-framed incentive. They will directed to an online platform where they will be asked about age, family history, and prior screening history. Those who are eligible for screening will be offered the VIP access phone number to schedule an appointment and will receive an additional unconditional pro-social incentive.
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Outcome Measures
Primary Outcome Measures
- Colonoscopy participation [3 months]
The percent of participants who complete screening colonoscopy
Secondary Outcome Measures
- Colonoscopy scheduling [3 months]
The percent of participants who schedule screening colonoscopy
- Risk assessment completion [3 months]
The percent of participants who complete risk assessment
Eligibility Criteria
Criteria
Inclusion criteria:
-
male and female UPHS employees between the ages 50-64
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those who live within 30 miles of the main endoscopy sites
Exclusion criteria:
-minimal exclusion criteria
Contacts and Locations
Locations
Site | City | State | Country | Postal Code | |
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1 | University of Pennsylvania Health System | Philadelphia | Pennsylvania | United States | 19104 |
Sponsors and Collaborators
- University of Pennsylvania
- National Center for Advancing Translational Science (NCATS)
Investigators
- Principal Investigator: Shivan Mehta, MD, University of Pennsylvania
Study Documents (Full-Text)
None provided.More Information
Publications
None provided.- 826739
- UL1TR001878