A Chatbot Intervention for Reducing HPV Vaccine Hesitancy
Study Details
Study Description
Brief Summary
The goal of this project is to test the efficacy of a chatbot intervention for reducing HPV vaccine hesitancy among African American parents. An online experiment will be conducted to test the effectiveness of the chatbot intervention with African American parents. Results of this project will inform future communication interventions for reducing vaccine hesitancy among African American parents.
Condition or Disease | Intervention/Treatment | Phase |
---|---|---|
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N/A |
Detailed Description
The goal of this project is to test the efficacy of a chatbot intervention for reducing HPV vaccine hesitancy among African American parents. An online survey-experiment will be conducted. In the survey-experiment, participants will first answer questions related to their attitudes toward childhood vaccines and see a brief CDC message about HPV vaccine. Then they will be directed to interact with a chatbot designed to deliver personalized HPV vaccine messages (tailored to the participant's personality) or a similar chatbot with non-personalized messages. There will also be a control condition where participants will see the brief CDC message about HPV vaccine but will not interact with any chatbot. All participants will answer questions related to their attitudes toward HPV vaccination, intentions to vaccinate their children, as well as other message response measures.
Study Design
Arms and Interventions
Arm | Intervention/Treatment |
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Experimental: Personalized Chatbot Condition After reading a standard CDC HPV vaccine message, participants will interact with a chatbot designed to deliver personalized HPV vaccine messages (i.e., tailored to their personalities). |
Behavioral: Personalized Chatbot Intervention
In this intervention, participants will first see a standard CDC HPV vaccine message. After that they will be invited to interact with a chatbot designed to deliver additional HPV vaccine messages, which are tailored to their personalities.
|
Experimental: Non-Personalized Chatbot Condition After reading a standard CDC HPV vaccine message, participants will interact with a chatbot designed to deliver HPV vaccine messages, which are not tailored to their personalities. |
Behavioral: Non-Personalized Chatbot Intervention
In this intervention, participants will first see a standard CDC HPV vaccine message. After that they will be invited to interact with a chatbot designed to deliver additional HPV vaccine messages, which are not tailored to their personalities.
|
Active Comparator: No Chatbot Control Condition Participants will read a standard CDC HPV vaccine message without interacting with any chatbot that delivers additional messages. |
Behavioral: No Chatbot Control
In this intervention, participants will see a standard CDC HPV vaccine message only and will not interact with any chatbot.
|
Outcome Measures
Primary Outcome Measures
- Attitudes toward HPV vaccination [Immediately after the intervention]
Participants' attitudes toward HPV vaccination will be measured by seven questions such as ""The HPV vaccine is beneficial for adolescents."
- Intentions toward HPV vaccination [Immediately after the intervention]
Participants' intentions toward vaccinating their children against HPV will be measured by three questions such as "I am likely to get my child/children the HPV vaccine."
Secondary Outcome Measures
- Ratings of the Chatbot [Immediately after the intervention]
Participants in the chatbot conditions will rate the chatbot on a number of characteristics such as engagingness, relevance, and trustworthiness.
Eligibility Criteria
Criteria
Inclusion Criteria:
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18 years or older
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Self-identify as Black or African American
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Parents of children under 18 years old
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Access to computer/laptop/mobile device and the Internet
Exclusion Criteria:
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Under 18 years
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Does not self-identify as Black or African American
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Not a parent of at least a child under 18 years old
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No access to computer/laptop/mobile device or the Internet
Contacts and Locations
Locations
Site | City | State | Country | Postal Code | |
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1 | University of Maryland, College Park (Online Survey-Experiment) | College Park | Maryland | United States | 20742 |
Sponsors and Collaborators
- University of Maryland, College Park
Investigators
- Principal Investigator: Xiaoli Nan, University of Maryland, College Park
Study Documents (Full-Text)
None provided.More Information
Publications
None provided.- 1960782-1