Covid-19 Messaging to Underserved Communities - 2nd Experiment

Sponsor
National Bureau of Economic Research, Inc. (Other)
Overall Status
Completed
CT.gov ID
NCT04502056
Collaborator
Massachusetts General Hospital (Other), Stanford University (Other), Yale University (Other), Harvard University (Other)
20,460
1
12
30
20758.4

Study Details

Study Description

Brief Summary

The aim of the study is to build off results from our first experiment (NCT04371419) , and test whether messages that acknowledge racial injustice on behalf of institutions affect the retention of knowledge and movement of beliefs and behavior with respect to Covid-19. The investigators will also test the effect of concordance of providers and whether highlighting the unequal burden of the disease has additional effects on knowledge, beliefs and behavior regarding covid-19. The sample will include African American and white adult Americans and oversample those with less than a college degree.

Condition or Disease Intervention/Treatment Phase
  • Behavioral: Acknowledgement Racial Injustice AMA
  • Behavioral: African American Sender Acknowledgement
  • Behavioral: African American Sender in Informational Videos.
  • Behavioral: Racial Inequality Highlighted
  • Behavioral: AMA Acknowledgement Drug Pricing
  • Behavioral: White Sender in Acknowledgement
  • Behavioral: White Sender in Informational Videos
  • Behavioral: No Racial Inequality Highlighting
  • Behavioral: Placebo videos
N/A

Detailed Description

Recent data have shown that covid19 is disproportionately infecting and killing African Americans and Latinx people in the United States. Moreover, since our last experiment, the killing of George Floyd by Minnesota police has raised awareness of structural racism in the United States.

The aim of the study is to build off results from our first experiment (NCT04371419) , and test whether messages that acknowledge racial injustice on behalf of institutions affect the retention of knowledge and movement of beliefs and behavior with respect to Covid-19. The investigators will also test the effect of concordance of providers and whether highlighting the unequal burden of the disease has additional effects on knowledge, beliefs and behavior regarding covid-19.The sample will include African American and white adult Americans and oversample those with less than a college degree.

Study Design

Study Type:
Interventional
Actual Enrollment :
20460 participants
Allocation:
Randomized
Intervention Model:
Parallel Assignment
Masking:
None (Open Label)
Primary Purpose:
Prevention
Official Title:
Covid-19 Messaging to Underserved Communities - 2nd Experiment
Actual Study Start Date :
Aug 7, 2020
Actual Primary Completion Date :
Sep 6, 2020
Actual Study Completion Date :
Sep 6, 2020

Arms and Interventions

Arm Intervention/Treatment
Experimental: AMA RI - B- B - R

Respondents will be randomized to an AMA statement acknowledging racial injustice read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - the message on Covid-19 will include information on the disproportionate impact on communities of color.

Behavioral: Acknowledgement Racial Injustice AMA
Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice.

Behavioral: African American Sender Acknowledgement
Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA

Behavioral: African American Sender in Informational Videos.
Investigators will vary the sender of the informational covid-19 videos. In this arm, participants receive a African American sender in informational videos.

Behavioral: Racial Inequality Highlighted
Investigators will include information on race-specific covid-19 cases and deaths in one variation in the messaging. In this arm, participants receive disproportionate race-specific Covid-19 facts

Experimental: AMA RI - B - B - N

Respondents will be randomized to an AMA statement acknowledging racial injustice read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - the message on Covid-19 will not include information on the disproportionate impact on communities of color.

Behavioral: Acknowledgement Racial Injustice AMA
Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice.

Behavioral: African American Sender Acknowledgement
Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA

Behavioral: African American Sender in Informational Videos.
Investigators will vary the sender of the informational covid-19 videos. In this arm, participants receive a African American sender in informational videos.

Behavioral: No Racial Inequality Highlighting
In this arm, the disproportionate burden of Covid-19 on communities of color will not be highlighted

Experimental: AMA RI - W - W - R

Respondents will be randomized to an AMA statement acknowledging racial injustice read by a white individual. The messenger / doctor in the follow-up AMA videos will be white - the message on Covid-19 will include information on the disproportionate impact on communities of color.

Behavioral: Acknowledgement Racial Injustice AMA
Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice.

Behavioral: Racial Inequality Highlighted
Investigators will include information on race-specific covid-19 cases and deaths in one variation in the messaging. In this arm, participants receive disproportionate race-specific Covid-19 facts

Behavioral: White Sender in Acknowledgement
Investigators will also vary the messenger of the acknowledgement sender. In this arm, participants receive a white sender in the acknowledgement

Behavioral: White Sender in Informational Videos
Investigators will vary the messenger of the informational covid-19 videos. In this arm, participants receive white sender in the informational video

Experimental: AMA RI - W - W - N

Respondents will be randomized to an AMA statement acknowledging racial injustice read by a white individual. The messenger / doctor in the follow-up AMA videos will be white - the message on Covid-19 will not include information on the disproportionate impact on communities of color.

Behavioral: Acknowledgement Racial Injustice AMA
Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice.

Behavioral: White Sender in Acknowledgement
Investigators will also vary the messenger of the acknowledgement sender. In this arm, participants receive a white sender in the acknowledgement

Behavioral: White Sender in Informational Videos
Investigators will vary the messenger of the informational covid-19 videos. In this arm, participants receive white sender in the informational video

Behavioral: No Racial Inequality Highlighting
In this arm, the disproportionate burden of Covid-19 on communities of color will not be highlighted

Experimental: AMA DP - B- B - R

Respondents will be randomized to an AMA statement acknowledging drug pricing read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - the message on Covid-19 will include information on the disproportionate impact on communities of color .

Behavioral: African American Sender Acknowledgement
Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA

Behavioral: African American Sender in Informational Videos.
Investigators will vary the sender of the informational covid-19 videos. In this arm, participants receive a African American sender in informational videos.

Behavioral: Racial Inequality Highlighted
Investigators will include information on race-specific covid-19 cases and deaths in one variation in the messaging. In this arm, participants receive disproportionate race-specific Covid-19 facts

Behavioral: AMA Acknowledgement Drug Pricing
Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing

Experimental: AMA DP - B- B - N

Respondents will be randomized to an AMA statement acknowledging drug pricing read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - the message on Covid-19 will not include information on the disproportionate impact on communities of color.

Behavioral: African American Sender Acknowledgement
Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA

Behavioral: African American Sender in Informational Videos.
Investigators will vary the sender of the informational covid-19 videos. In this arm, participants receive a African American sender in informational videos.

Behavioral: AMA Acknowledgement Drug Pricing
Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing

Behavioral: No Racial Inequality Highlighting
In this arm, the disproportionate burden of Covid-19 on communities of color will not be highlighted

Experimental: AMA DP - W- W - R

Respondents will be randomized to an AMA statement acknowledging drug pricing read by a white individual. The messenger / doctor in the follow-up AMA videos will be white - the message on Covid-19 will include information on the disproportionate impact on communities of color.

Behavioral: Racial Inequality Highlighted
Investigators will include information on race-specific covid-19 cases and deaths in one variation in the messaging. In this arm, participants receive disproportionate race-specific Covid-19 facts

Behavioral: AMA Acknowledgement Drug Pricing
Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing

Behavioral: White Sender in Acknowledgement
Investigators will also vary the messenger of the acknowledgement sender. In this arm, participants receive a white sender in the acknowledgement

Behavioral: White Sender in Informational Videos
Investigators will vary the messenger of the informational covid-19 videos. In this arm, participants receive white sender in the informational video

Experimental: AMA DP - W- W - N

Respondents will be randomized to an AMA statement acknowledging drug pricing read by a white individual. The messenger / doctor in the follow-up AMA videos will be white - the message on Covid-19 will not include information on the disproportionate impact on communities of color.

Behavioral: AMA Acknowledgement Drug Pricing
Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing

Behavioral: White Sender in Acknowledgement
Investigators will also vary the messenger of the acknowledgement sender. In this arm, participants receive a white sender in the acknowledgement

Behavioral: White Sender in Informational Videos
Investigators will vary the messenger of the informational covid-19 videos. In this arm, participants receive white sender in the informational video

Behavioral: No Racial Inequality Highlighting
In this arm, the disproportionate burden of Covid-19 on communities of color will not be highlighted

Placebo Comparator: Control: AMA RI - B - B

Respondents will be randomized to an AMA statement acknowledging racial injustice read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - No message on Covid-19 will be shown. Acknowledgement Racial Injustice AMA: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice. African American Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA

Behavioral: Acknowledgement Racial Injustice AMA
Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice.

Behavioral: African American Sender Acknowledgement
Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA

Behavioral: African American Sender in Informational Videos.
Investigators will vary the sender of the informational covid-19 videos. In this arm, participants receive a African American sender in informational videos.

Behavioral: Placebo videos
Videos not related to covid-19 will be shown

Placebo Comparator: Control: AMA RI - W - W

Respondents will be randomized to an AMA statement acknowledging racial injustice read by a white individual. The messenger / doctor in the follow-up AMA videos will also be white - No message on Covid-19 will be shown. Acknowledgement Racial Injustice AMA: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice. White Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a white sender in acknowledgment of AMA

Behavioral: Acknowledgement Racial Injustice AMA
Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice.

Behavioral: White Sender in Acknowledgement
Investigators will also vary the messenger of the acknowledgement sender. In this arm, participants receive a white sender in the acknowledgement

Behavioral: White Sender in Informational Videos
Investigators will vary the messenger of the informational covid-19 videos. In this arm, participants receive white sender in the informational video

Behavioral: Placebo videos
Videos not related to covid-19 will be shown

Placebo Comparator: Control: AMA DP - B - B

Respondents will be randomized to an AMA statement acknowledging drug pricing read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - No message on Covid-19 will be shown. African American Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA AMA Acknowledgement Drug Pricing: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing

Behavioral: African American Sender Acknowledgement
Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA

Behavioral: African American Sender in Informational Videos.
Investigators will vary the sender of the informational covid-19 videos. In this arm, participants receive a African American sender in informational videos.

Behavioral: AMA Acknowledgement Drug Pricing
Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing

Behavioral: Placebo videos
Videos not related to covid-19 will be shown

Placebo Comparator: Control: AMA DP - W - W

Respondents will be randomized to an AMA statement acknowledging drug pricing read by a white individual. The messenger / doctor in the follow-up AMA videos will also be white - No message on Covid-19 will be shown. White Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a white sender in acknowledgment of AMA AMA Acknowledgement Drug Pricing: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing

Behavioral: AMA Acknowledgement Drug Pricing
Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing

Behavioral: White Sender in Acknowledgement
Investigators will also vary the messenger of the acknowledgement sender. In this arm, participants receive a white sender in the acknowledgement

Behavioral: White Sender in Informational Videos
Investigators will vary the messenger of the informational covid-19 videos. In this arm, participants receive white sender in the informational video

Behavioral: Placebo videos
Videos not related to covid-19 will be shown

Outcome Measures

Primary Outcome Measures

  1. Incidence Rate for Knowledge Gaps: Control vs. Any Intervention [The outcome was measured immediately following the intervention in the baseline survey.]

    Participants were asked to identify ways to prevent COVID-19 spread and identify four common symptoms. The incidence rate for knowledge gaps is the count of knowledge gaps divided by the maximum possible count: 10.

  2. Incidence Rate for Knowledge Gaps: Control vs. Any Intervention - Follow up [The outcome was measured at a follow-up within 2 weeks following the intervention]

    Participants were asked to identify ways to prevent COVID-19 spread and identify four common symptoms. Incidence rate for knowledge gaps is the count of knowledge gaps divided by the maximum possible count: 10.

  3. Incidence Rate for Information-seeking Behavior: Control vs. Any Intervention [The outcome was measured immediately following the intervention in the baseline survey.]

    Participants were offered the option of requesting additional information on COVID-19 related resources by clicking on up to five links that included more content. We measured "information seeking behavior" as the number of links for which participants expressed interest, a count variable between 0 (lowest information seeking behavior) and 5 (greatest information seeking behavior). Incidence rate for interest in links is the count of links demanded divided by the maximum possible count: 5.

  4. Incidence Rate - Safety Gap Score: Control vs. Any Intervention [The outcome was measured at a follow-up within 2 weeks following the intervention.]

    Participants were asked about how often they engaged in four behaviors of interest: if they wore a mask indoors/outdoors; if they washed their hands; if they followed social distancing guidelines. The safety gap index takes values of 0 (if a participant reported that they always practiced the four behaviors of interest) up to 4 (none). Incidence rate for safety gaps is the count of safety gaps divided by the maximum possible count: 4.

  5. Willingness to Pay (WTP) for Masks: Control vs. Any Intervention [The outcome was measured immediately following the intervention in the baseline survey.]

    WTP: the participants will be asked to choose between two masks vs an unrestricted gift card. They will be asked what amount of gift card would make them just as happy to receive two mask versus the gift card.

  6. Incidence Rate Ratio (IRR) - Knowledge Gap [The outcome was measured immediately following the intervention in the baseline survey.]

    Participants were asked to identify ways to prevent COVID-19 spread and identify four common symptoms. The incidence rate for knowledge gaps is the count of knowledge gaps divided by the maximum possible count: 10. The incidence rate ratio compares the incidence rate of participants in Arm A vs. Arm B within the intervention group (i.e. those who received covid-19-related videos), within in the control group (i.e. those who saw placebo videos), or across the intervention and control group. Arms A and B are described in each Arm/Group Title. The overall number of participants analyzed is all equal across 6 arms/groups because the outcome measure data presented below came from a single negative binomial regression.

  7. Incidence Rate Ratio (IRR) - Knowledge Gap - Follow up [The outcome was measured at a follow-up within 2 weeks following the intervention]

    Participants were asked to identify ways to prevent COVID-19 spread and identify four common symptoms. The incidence rate for knowledge gaps is the count of knowledge gaps divided by the maximum possible count: 10. The incidence rate ratio compares the incidence rate of participants in Arm A vs. Arm B within the intervention group (i.e. those who received covid-19-related videos), within in the control group (i.e. those who saw placebo videos), or across the intervention and control group. Arms A and B are described in each Arm/Group Title. The overall number of participants analyzed is all equal across 6 arms/groups because the outcome measure data presented below came from a single negative binomial regression.

  8. Incidence Rate Ratio (IRR) - Information-seeking Behavior [The outcome was measured immediately following the intervention in the baseline survey.]

    Participants were offered the option of requesting additional information on COVID-19 related resources by clicking on up to 5 links that included more content. We measured "information seeking behavior" as the number of links for which participants expressed interest, a count variable between 0 (lowest information seeking behavior) and 5 (greatest information seeking behavior). Incidence rate for interest in links is the count of links demanded divided by the maximum possible count: 5. The incidence rate ratio compares the incidence rate of participants in Arm A vs. Arm B within the intervention group (i.e. those who received covid-19-related videos), within in the control group (i.e. those who saw placebo videos), or across the intervention and control group. Arms A and B are described in each Arm/Group Title. The overall number of participants analyzed is all equal across 6 arms/groups because the outcome measure data presented below came from a single negative binomial regression.

  9. Incidence Rate Ratio (IRR) - Safety Gap Score [The outcome was measured at a follow-up within 2 weeks following the intervention.]

    Participants were asked about how often they engaged in four behaviors of interest: if they wore a mask indoors/outdoors; if they washed their hands; if they followed social distancing guidelines. The safety gap index takes values of 0 (if a participant reported that they always practiced the four behaviors of interest) up to 4 (none). Incidence rate for safety gaps is the count of safety gaps divided by the maximum possible count: 4. The incidence rate ratio compares the incidence rate of participants in Arm A vs. Arm B within the intervention group (i.e. those who received covid-19-related videos), within in the control group (i.e. those who saw placebo videos), or across the intervention and control group. Arms A and B are described in each Arm/Group Title. The overall number of participants analyzed is all equal across 6 arms/groups because the outcome measure data presented below came from a single negative binomial regression.

  10. OLS Regression Coefficients - Willingness to Pay (WTP) for Masks [The outcome was measured immediately following the intervention in the baseline survey.]

    WTP: the participants will be asked to choose between two masks vs an unrestricted gift card. They will be asked what amount of gift card would make them just as happy to receive two mask versus the gift card. The regression coefficients compares the incidence rate of participants in Arm A vs. Arm B within the intervention group (i.e. those who received covid-19-related videos), within in the control group (i.e. those who saw placebo videos), or across the intervention and control group. Arms A and B are described in each Arm/Group Title. The overall number of participants analyzed is all equal across 6 arms/groups because the outcome measure data presented below came from a single ordinary least squares (OLS) regression for WTP masks).

Eligibility Criteria

Criteria

Ages Eligible for Study:
18 Years and Older
Sexes Eligible for Study:
All
Accepts Healthy Volunteers:
Yes
Inclusion Criteria:
  • adults who self-identify as African American or white.

  • an oversample of individuals with less than a college education

Exclusion Criteria:

Contacts and Locations

Locations

Site City State Country Postal Code
1 JPAL North America Cambridge Massachusetts United States 02138

Sponsors and Collaborators

  • National Bureau of Economic Research, Inc.
  • Massachusetts General Hospital
  • Stanford University
  • Yale University
  • Harvard University

Investigators

None specified.

Study Documents (Full-Text)

More Information

Publications

None provided.
Responsible Party:
Esther Duflo, Abdul Latif Jameel Professor of Poverty Alleviation and Development Economics, MIT; Co-Director, Abdul Latif Jameel Poverty Action Lab, National Bureau of Economic Research, Inc.
ClinicalTrials.gov Identifier:
NCT04502056
Other Study ID Numbers:
  • 2029880
First Posted:
Aug 6, 2020
Last Update Posted:
Jul 27, 2021
Last Verified:
Jul 1, 2021
Studies a U.S. FDA-regulated Drug Product:
No
Studies a U.S. FDA-regulated Device Product:
No
Additional relevant MeSH terms:

Study Results

Participant Flow

Recruitment Details
Pre-assignment Detail
Arm/Group Title Intervention: AMA RI - B- B - R Intervention: AMA RI - B - B - N Intervention: AMA RI - W - W - R Intervention: AMA RI - W - W - N Intervention: AMA DP - B- B - R Intervention: AMA DP - B- B - N Intervention: AMA DP - W- W - R Intervention: AMA DP - W- W - N Control: AMA RI - B - B Control: AMA RI - W - W Control: AMA DP - B - B Control: AMA DP - W - W
Arm/Group Description Respondents will be randomized to an AMA statement acknowledging racial injustice read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - the message on Covid-19 will include information on the disproportionate impact on communities of color . Acknowledgement Racial Injustice AMA: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice. African American Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA African American Sender in Informational Videos.: Investigators will vary the sender of the informational covid-19 videos. In this arm, participants receive a African American sender in informational videos. Racial Inequality Highlighted: Investigators will include information on race-specific covid-19 cases and deaths in one variation in the messaging. In this arm, participants receive disproportionate race-specific Covid-19 facts Respondents will be randomized to an AMA statement acknowledging racial injustice read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - the message on Covid-19 will not include information on the disproportionate impact on communities of color. Acknowledgement Racial Injustice AMA: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice. African American Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA African American Sender in Informational Videos.: Investigators will vary the sender of the informational covid-19 videos. In this arm, participants receive a African American sender in informational videos. No Racial Inequality Highlighting: In this arm, the disproportionate burden of Covid-19 on communities of color will not be highlighted Respondents will be randomized to an AMA statement acknowledging racial injustice read by a white individual. The messenger / doctor in the follow-up AMA videos will be white - the message on Covid-19 will include information on the disproportionate impact on communities of color. Acknowledgement Racial Injustice AMA: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice. Racial Inequality Highlighted: Investigators will include information on race-specific covid-19 cases and deaths in one variation in the messaging. In this arm, participants receive disproportionate race-specific Covid-19 facts White Sender in Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm, participants receive a white sender in the acknowledgement White Sender in Informational Videos: Investigators will vary the messenger of the informational covid-19 videos. In this arm, participants receive white sender in the informational video Respondents will be randomized to an AMA statement acknowledging racial injustice read by a white individual. The messenger / doctor in the follow-up AMA videos will be white - the message on Covid-19 will not include information on the disproportionate impact on communities of color. Acknowledgement Racial Injustice AMA: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice. White Sender in Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm, participants receive a white sender in the acknowledgement White Sender in Informational Videos: Investigators will vary the messenger of the informational covid-19 videos. In this arm, participants receive white sender in the informational video No Racial Inequality Highlighting: In this arm, the disproportionate burden of Covid-19 on communities of color will not be highlighted Respondents will be randomized to an AMA statement acknowledging drug pricing read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - the message on Covid-19 will include information on the disproportionate impact on communities of color . African American Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA African American Sender in Informational Videos.: Investigators will vary the sender of the informational covid-19 videos. In this arm, participants receive a African American sender in informational videos. Racial Inequality Highlighted: Investigators will include information on race-specific covid-19 cases and deaths in one variation in the messaging. In this arm, participants receive disproportionate race-specific Covid-19 facts AMA Acknowledgement Drug Pricing: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing Respondents will be randomized to an AMA statement acknowledging drug pricing read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - the message on Covid-19 will not include information on the disproportionate impact on communities of color. African American Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA African American Sender in Informational Videos.: Investigators will vary the sender of the informational covid-19 videos. In this arm, participants receive a African American sender in informational videos. AMA Acknowledgement Drug Pricing: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing No Racial Inequality Highlighting: In this arm, the disproportionate burden of Covid-19 on communities of color will not be highlighted Respondents will be randomized to an AMA statement acknowledging drug pricing read by a white individual. The messenger / doctor in the follow-up AMA videos will be white - the message on Covid-19 will include information on the disproportionate impact on communities of color. Racial Inequality Highlighted: Investigators will include information on race-specific covid-19 cases and deaths in one variation in the messaging. In this arm, participants receive disproportionate race-specific Covid-19 facts AMA Acknowledgement Drug Pricing: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing White Sender in Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm, participants receive a white sender in the acknowledgement White Sender in Informational Videos: Investigators will vary the messenger of the informational covid-19 videos. In this arm, participants receive white sender in the informational video Respondents will be randomized to an AMA statement acknowledging drug pricing read by a white individual. The messenger / doctor in the follow-up AMA videos will be white - the message on Covid-19 will not include information on the disproportionate impact on communities of color. AMA Acknowledgement Drug Pricing: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing White Sender in Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm, participants receive a white sender in the acknowledgement White Sender in Informational Videos: Investigators will vary the messenger of the informational covid-19 videos. In this arm, participants receive white sender in the informational video No Racial Inequality Highlighting: In this arm, the disproportionate burden of Covid-19 on communities of color will not be highlighted Respondents will be randomized to an AMA statement acknowledging racial injustice read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - No message on Covid-19 will be shown. Acknowledgement Racial Injustice AMA: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice. African American Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA Respondents will be randomized to an AMA statement acknowledging racial injustice read by a white individual. The messenger / doctor in the follow-up AMA videos will also be white - No message on Covid-19 will be shown. Acknowledgement Racial Injustice AMA: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice. White Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a white sender in acknowledgment of AMA Respondents will be randomized to an AMA statement acknowledging drug pricing read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - No message on Covid-19 will be shown. African American Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA AMA Acknowledgement Drug Pricing: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing Respondents will be randomized to an AMA statement acknowledging drug pricing read by a white individual. The messenger / doctor in the follow-up AMA videos will also be white - No message on Covid-19 will be shown. White Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a white sender in acknowledgment of AMA AMA Acknowledgement Drug Pricing: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing
Period Title: Overall Study
STARTED 2046 2044 2045 2046 2044 2052 2046 2043 1026 1025 1023 1020
Completed the Knowledge Questions, Included for the Knowledge Gaps Analysis 1859 1881 1879 1886 1846 1877 1888 1883 947 942 946 928
Completed the Entire Survey, Included for All Analysis Besides Knowledge Gaps, Except Follow-up 1799 1828 1830 1835 1792 1820 1821 1844 914 912 928 900
Completed the Follow-up Survey 608 607 591 601 631 598 607 607 301 313 291 316
COMPLETED 604 602 586 597 626 596 605 603 298 311 288 614
NOT COMPLETED 1442 1442 1459 1449 1418 1456 1441 1440 728 714 735 406

Baseline Characteristics

Arm/Group Title Intervention Control Total
Arm/Group Description Participants who are assigned to any intervention groups Participants who are assigned to a control group Total of all reporting groups
Overall Participants 14145 3544 17689
Age (years) [Mean (Standard Deviation) ]
Mean (Standard Deviation) [years]
40.20
(17.83)
40.30
(17.73)
40.22
(17.81)
Sex: Female, Male (Count of Participants)
Female
7907
55.9%
1973
55.7%
9880
55.9%
Male
6238
44.1%
1571
44.3%
7809
44.1%
Race (NIH/OMB) (Count of Participants)
American Indian or Alaska Native
0
0%
0
0%
0
0%
Asian
0
0%
0
0%
0
0%
Native Hawaiian or Other Pacific Islander
0
0%
0
0%
0
0%
Black or African American
6303
44.6%
1576
44.5%
7879
44.5%
White
7842
55.4%
1968
55.5%
9810
55.5%
More than one race
0
0%
0
0%
0
0%
Unknown or Not Reported
0
0%
0
0%
0
0%
Region of Enrollment (Count of Participants)
Northeast, United States
2424
17.1%
600
16.9%
3024
17.1%
Midwest, United States
3114
22%
770
21.7%
3884
22%
South, United States
6397
45.2%
1649
46.5%
8046
45.5%
West, United States
2210
15.6%
525
14.8%
2735
15.5%
High school graduate (Count of Participants)
Count of Participants [Participants]
12009
84.9%
3007
84.8%
15016
84.9%
Household income above 60k (Count of Participants)
Count of Participants [Participants]
3356
23.7%
850
24%
4206
23.8%
Party Affiliation (Count of Participants)
Democrat
5594
39.5%
1383
39%
6977
39.4%
Republican
3494
24.7%
882
24.9%
4376
24.7%
Independent
5057
35.8%
1279
36.1%
6336
35.8%
Preventive practices: mask in (always) (Count of Participants)
Count of Participants [Participants]
9648
68.2%
2458
69.4%
12106
68.4%
Preventive practices: mask out (always) (Count of Participants)
Count of Participants [Participants]
4408
31.2%
1109
31.3%
5517
31.2%
Preventive practices: wash hands (always) (Count of Participants)
Count of Participants [Participants]
8688
61.4%
2091
59%
10779
60.9%
Preventive practices: distance (always) (Count of Participants)
Count of Participants [Participants]
7571
53.5%
1890
53.3%
9461
53.5%

Outcome Measures

1. Primary Outcome
Title Incidence Rate for Knowledge Gaps: Control vs. Any Intervention
Description Participants were asked to identify ways to prevent COVID-19 spread and identify four common symptoms. The incidence rate for knowledge gaps is the count of knowledge gaps divided by the maximum possible count: 10.
Time Frame The outcome was measured immediately following the intervention in the baseline survey.

Outcome Measure Data

Analysis Population Description
Any intervention was indeed an arm that included each sub arm of different types of message that we tested against a control and pre-specified in our study protocol and analysis plan to combine arms for analysis.
Arm/Group Title Intervention Control
Arm/Group Description Participants who are assigned to any intervention groups Participants who are assigned to a control group
Measure Participants 14999 3763
Mean (95% Confidence Interval) [proportion of knowledge gaps]
0.214
0.241
2. Primary Outcome
Title Incidence Rate for Knowledge Gaps: Control vs. Any Intervention - Follow up
Description Participants were asked to identify ways to prevent COVID-19 spread and identify four common symptoms. Incidence rate for knowledge gaps is the count of knowledge gaps divided by the maximum possible count: 10.
Time Frame The outcome was measured at a follow-up within 2 weeks following the intervention

Outcome Measure Data

Analysis Population Description
Any intervention was indeed an arm that included each sub arm of different types of message that we tested against a control and pre-specified in our study protocol and analysis plan to combine arms for analysis.
Arm/Group Title Intervention Control
Arm/Group Description Participants who are assigned to any intervention groups Participants who are assigned to a control group
Measure Participants 4819 1211
Mean (95% Confidence Interval) [proportion of knowledge gaps]
0.241
0.250
3. Primary Outcome
Title Incidence Rate for Information-seeking Behavior: Control vs. Any Intervention
Description Participants were offered the option of requesting additional information on COVID-19 related resources by clicking on up to five links that included more content. We measured "information seeking behavior" as the number of links for which participants expressed interest, a count variable between 0 (lowest information seeking behavior) and 5 (greatest information seeking behavior). Incidence rate for interest in links is the count of links demanded divided by the maximum possible count: 5.
Time Frame The outcome was measured immediately following the intervention in the baseline survey.

Outcome Measure Data

Analysis Population Description
Any intervention was indeed an arm that included each sub arm of different types of message that we tested against a control and pre-specified in our study protocol and analysis plan to combine arms for analysis.
Arm/Group Title Intervention Control
Arm/Group Description Participants who are assigned to any intervention groups Participants who are assigned to a control group
Measure Participants 14569 3654
Mean (95% Confidence Interval) [proportion of links]
0.338
0.320
4. Primary Outcome
Title Incidence Rate - Safety Gap Score: Control vs. Any Intervention
Description Participants were asked about how often they engaged in four behaviors of interest: if they wore a mask indoors/outdoors; if they washed their hands; if they followed social distancing guidelines. The safety gap index takes values of 0 (if a participant reported that they always practiced the four behaviors of interest) up to 4 (none). Incidence rate for safety gaps is the count of safety gaps divided by the maximum possible count: 4.
Time Frame The outcome was measured at a follow-up within 2 weeks following the intervention.

Outcome Measure Data

Analysis Population Description
Any intervention was indeed an arm that included each sub arm of different types of message that we tested against a control and pre-specified in our study protocol and analysis plan to combine arms for analysis.
Arm/Group Title Intervention Control
Arm/Group Description Participants who are assigned to any intervention groups Participants who are assigned to a control group
Measure Participants 4823 1212
Mean (95% Confidence Interval) [proportion of safety gaps]
0.450
0.465
5. Primary Outcome
Title Willingness to Pay (WTP) for Masks: Control vs. Any Intervention
Description WTP: the participants will be asked to choose between two masks vs an unrestricted gift card. They will be asked what amount of gift card would make them just as happy to receive two mask versus the gift card.
Time Frame The outcome was measured immediately following the intervention in the baseline survey.

Outcome Measure Data

Analysis Population Description
Any intervention was indeed an arm that included each sub arm of different types of message that we tested against a control and pre-specified in our study protocol and analysis plan to combine arms for analysis.
Arm/Group Title Intervention Control
Arm/Group Description Participants who are assigned to any intervention groups Participants who are assigned to a control group
Measure Participants 13399 3360
Mean (95% Confidence Interval) [dollar]
14.580
14.072
6. Primary Outcome
Title Incidence Rate Ratio (IRR) - Knowledge Gap
Description Participants were asked to identify ways to prevent COVID-19 spread and identify four common symptoms. The incidence rate for knowledge gaps is the count of knowledge gaps divided by the maximum possible count: 10. The incidence rate ratio compares the incidence rate of participants in Arm A vs. Arm B within the intervention group (i.e. those who received covid-19-related videos), within in the control group (i.e. those who saw placebo videos), or across the intervention and control group. Arms A and B are described in each Arm/Group Title. The overall number of participants analyzed is all equal across 6 arms/groups because the outcome measure data presented below came from a single negative binomial regression.
Time Frame The outcome was measured immediately following the intervention in the baseline survey.

Outcome Measure Data

Analysis Population Description
Arms were combined to assess the differential effectiveness of each unique video message by comparing participants in Arm A vs. Arm B, since Arm A cut across several other studies: within the intervention group; or within the control group; or across the intervention and control groups. Arms A and B are described in each Arm/Group Title.
Arm/Group Title Within Intervention Group: Black Physician (Arm A) vs. White Physician (Arm B) Within Intervention Group: AMA Anti-racism (Arm A) vs. Either/Neither (Arm B) Within Intervention Group: Doctor Racial Disparity (Arm A) vs. Either/Neither (Arm B) Within Control Group: Black Physician (Arm A) vs. White Physician (Arm B) Within Control Group: AMA Anti-racism vs. Either/Neither Intervention Group vs. Control Group
Arm/Group Description The relative IRR for intervention participants who saw a message delivered by a Black doctor and saw covid-19-related messages vs. those who did not see either or neither of the messages. The relative IRR for intervention participants who saw the AMA anti-racism treatment and saw covid-19-related messages vs. those who did not see either or neither of the messages. The relative IRR for intervention participants who saw the message on the relative incidence of COVID-19 among Black and white individuals and saw covid-19-related messages vs. those who did not see either or neither of the messages. The relative IRR for intervention participants who saw a Black doctor vs. white doctor The relative IRR for intervention participants who saw the AMA anti-racism treatment vs. those who saw the placebo message. The relative IRR for intervention participants who saw covid-related messages vs. those who did not see any covid-19 related messages.
Measure Participants 18762 18762 18762 18762 18762 18762
Number (95% Confidence Interval) [ratio]
1.01
0.99
1.01
0.99
0.99
0.89
7. Primary Outcome
Title Incidence Rate Ratio (IRR) - Knowledge Gap - Follow up
Description Participants were asked to identify ways to prevent COVID-19 spread and identify four common symptoms. The incidence rate for knowledge gaps is the count of knowledge gaps divided by the maximum possible count: 10. The incidence rate ratio compares the incidence rate of participants in Arm A vs. Arm B within the intervention group (i.e. those who received covid-19-related videos), within in the control group (i.e. those who saw placebo videos), or across the intervention and control group. Arms A and B are described in each Arm/Group Title. The overall number of participants analyzed is all equal across 6 arms/groups because the outcome measure data presented below came from a single negative binomial regression.
Time Frame The outcome was measured at a follow-up within 2 weeks following the intervention

Outcome Measure Data

Analysis Population Description
Arms were combined to assess the differential effectiveness of each unique video message by comparing participants in Arm A vs. Arm B, since Arm A cut across several other studies: within the intervention group; or within the control group; or across the intervention and control groups. Arms A and B are described in each Arm/Group Title.
Arm/Group Title Within Intervention Group: Black Physician (Arm A) vs. White Physician (Arm B) Within Intervention Group: AMA Anti-racism (Arm A) vs. Either/Neither (Arm B) Within Intervention Group: Doctor Racial Disparity (Arm A) vs. Either/Neither (Arm B) Within Control Group: Black Physician (Arm A) vs. White Physician (Arm B) Within Control Group: AMA Anti-racism vs. Either/Neither Intervention Group vs. Control Group
Arm/Group Description The relative IRR for intervention participants who saw a message delivered by a Black doctor and saw covid-19-related messages vs. those who did not see either or neither of the messages. The relative IRR for intervention participants who saw the AMA anti-racism treatment and saw covid-19-related messages vs. those who did not see either or neither of the messages. The relative IRR for intervention participants who saw the message on the relative incidence of COVID-19 among Black and white individuals and saw covid-19-related messages vs. those who did not see either or neither of the messages. The relative IRR for intervention participants who saw a Black doctor vs. white doctor The relative IRR for intervention participants who saw the AMA anti-racism treatment vs. those who saw the placebo message. The relative IRR for intervention participants who saw covid-related messages vs. those who did not see any covid-19 related messages.
Measure Participants 6030 6030 6030 6030 6030 6030
Number (95% Confidence Interval) [ratio]
0.98
0.98
1.01
1.01
0.98
0.97
8. Primary Outcome
Title Incidence Rate Ratio (IRR) - Information-seeking Behavior
Description Participants were offered the option of requesting additional information on COVID-19 related resources by clicking on up to 5 links that included more content. We measured "information seeking behavior" as the number of links for which participants expressed interest, a count variable between 0 (lowest information seeking behavior) and 5 (greatest information seeking behavior). Incidence rate for interest in links is the count of links demanded divided by the maximum possible count: 5. The incidence rate ratio compares the incidence rate of participants in Arm A vs. Arm B within the intervention group (i.e. those who received covid-19-related videos), within in the control group (i.e. those who saw placebo videos), or across the intervention and control group. Arms A and B are described in each Arm/Group Title. The overall number of participants analyzed is all equal across 6 arms/groups because the outcome measure data presented below came from a single negative binomial regression.
Time Frame The outcome was measured immediately following the intervention in the baseline survey.

Outcome Measure Data

Analysis Population Description
Arms were combined to assess the differential effectiveness of each unique video message by comparing participants in Arm A vs. Arm B, since Arm A cut across several other studies: within the intervention group; or within the control group; or across the intervention and control groups. Arms A and B are described in each Arm/Group Title.
Arm/Group Title Within Intervention Group: Black Physician (Arm A) vs. White Physician (Arm B) Within Intervention Group: AMA Anti-racism (Arm A) vs. Either/Neither (Arm B) Within Intervention Group: Doctor Racial Disparity (Arm A) vs. Either/Neither (Arm B) Within Control Group: Black Physician (Arm A) vs. White Physician (Arm B) Within Control Group: AMA Anti-racism vs. Either/Neither Intervention Group vs. Control Group
Arm/Group Description The relative IRR for intervention participants who saw a message delivered by a Black doctor and saw covid-19-related messages vs. those who did not see either or neither of the messages. The relative IRR for intervention participants who saw the AMA anti-racism treatment and saw covid-19-related messages vs. those who did not see either or neither of the messages. The relative IRR for intervention participants who saw the message on the relative incidence of COVID-19 among Black and white individuals and saw covid-19-related messages vs. those who did not see either or neither of the messages. The relative IRR for intervention participants who saw a Black doctor vs. white doctor The relative IRR for intervention participants who saw the AMA anti-racism treatment vs. those who saw the placebo message. The relative IRR for intervention participants who saw covid-related messages vs. those who did not see any covid-19 related messages.
Measure Participants 18223 18223 18223 18223 18223 18223
Number (95% Confidence Interval) [ratio]
1.04
1.03
1.02
0.96
0.97
1.01
9. Primary Outcome
Title Incidence Rate Ratio (IRR) - Safety Gap Score
Description Participants were asked about how often they engaged in four behaviors of interest: if they wore a mask indoors/outdoors; if they washed their hands; if they followed social distancing guidelines. The safety gap index takes values of 0 (if a participant reported that they always practiced the four behaviors of interest) up to 4 (none). Incidence rate for safety gaps is the count of safety gaps divided by the maximum possible count: 4. The incidence rate ratio compares the incidence rate of participants in Arm A vs. Arm B within the intervention group (i.e. those who received covid-19-related videos), within in the control group (i.e. those who saw placebo videos), or across the intervention and control group. Arms A and B are described in each Arm/Group Title. The overall number of participants analyzed is all equal across 6 arms/groups because the outcome measure data presented below came from a single negative binomial regression.
Time Frame The outcome was measured at a follow-up within 2 weeks following the intervention.

Outcome Measure Data

Analysis Population Description
Arms were combined to assess the differential effectiveness of each unique video message by comparing participants in Arm A vs. Arm B, since Arm A cut across several other studies: within the intervention group; or within the control group; or across the intervention and control groups. Arms A and B are described in each Arm/Group Title.
Arm/Group Title Within Intervention Group: Black Physician (Arm A) vs. White Physician (Arm B) Within Intervention Group: AMA Anti-racism (Arm A) vs. Either/Neither (Arm B) Within Intervention Group: Doctor Racial Disparity (Arm A) vs. Either/Neither (Arm B) Within Control Group: Black Physician (Arm A) vs. White Physician (Arm B) Within Control Group: AMA Anti-racism vs. Either/Neither Intervention Group vs. Control Group
Arm/Group Description The relative IRR for intervention participants who saw a message delivered by a Black doctor and saw covid-19-related messages vs. those who did not see either or neither of the messages. The relative IRR for intervention participants who saw the AMA anti-racism treatment and saw covid-19-related messages vs. those who did not see either or neither of the messages. The relative IRR for intervention participants who saw the message on the relative incidence of COVID-19 among Black and white individuals and saw covid-19-related messages vs. those who did not see either or neither of the messages. The relative IRR for intervention participants who saw a Black doctor vs. white doctor The relative IRR for intervention participants who saw the AMA anti-racism treatment vs. those who saw the placebo message. The relative IRR for intervention participants who saw covid-related messages vs. those who did not see any covid-19 related messages.
Measure Participants 6035 6035 6035 6035 6035 6035
Number (95% Confidence Interval) [ratio]
1.04
1.03
1.01
0.97
0.95
0.93
10. Primary Outcome
Title OLS Regression Coefficients - Willingness to Pay (WTP) for Masks
Description WTP: the participants will be asked to choose between two masks vs an unrestricted gift card. They will be asked what amount of gift card would make them just as happy to receive two mask versus the gift card. The regression coefficients compares the incidence rate of participants in Arm A vs. Arm B within the intervention group (i.e. those who received covid-19-related videos), within in the control group (i.e. those who saw placebo videos), or across the intervention and control group. Arms A and B are described in each Arm/Group Title. The overall number of participants analyzed is all equal across 6 arms/groups because the outcome measure data presented below came from a single ordinary least squares (OLS) regression for WTP masks).
Time Frame The outcome was measured immediately following the intervention in the baseline survey.

Outcome Measure Data

Analysis Population Description
Arms were combined to assess the differential effectiveness of each unique video message by comparing participants in Arm A vs. Arm B, since Arm A cut across several other studies: within the intervention group; or within the control group; or across the intervention and control groups. Arms A and B are described in each Arm/Group Title.
Arm/Group Title Within Intervention Group: Black Physician (Arm A) vs. White Physician (Arm B) Within Intervention Group: AMA Anti-racism (Arm A) vs. Either/Neither (Arm B) Within Intervention Group: Doctor Racial Disparity (Arm A) vs. Either/Neither (Arm B) Within Control Group: Black Physician (Arm A) vs. White Physician (Arm B) Within Control Group: AMA Anti-racism vs. Either/Neither Intervention Group vs. Control Group
Arm/Group Description The relative IRR for intervention participants who saw a message delivered by a Black doctor and saw covid-19-related messages vs. those who did not see either or neither of the messages. The relative IRR for intervention participants who saw the AMA anti-racism treatment and saw covid-19-related messages vs. those who did not see either or neither of the messages. The relative IRR for intervention participants who saw the message on the relative incidence of COVID-19 among Black and white individuals and saw covid-19-related messages vs. those who did not see either or neither of the messages. The relative IRR for intervention participants who saw a Black doctor vs. white doctor The relative IRR for intervention participants who saw the AMA anti-racism treatment vs. those who saw the placebo message. The relative IRR for intervention participants who saw covid-related messages vs. those who did not see any covid-19 related messages.
Measure Participants 16759 16759 16759 16759 16759 16759
Number (95% Confidence Interval) [dollar]
-0.21
-0.29
0.07
0.17
0.32
0.71

Adverse Events

Time Frame 31 days
Adverse Event Reporting Description
Arm/Group Title Intervention: AMA RI - B- B - R Intervention: AMA RI - B - B - N Intervention: AMA RI - W - W - R Intervention: AMA RI - W - W - N Intervention: AMA DP - B- B - R Intervention: AMA DP - B- B - N Intervention: AMA DP - W- W - R Intervention: AMA DP - W- W - N Control: AMA RI - B - B Control: AMA RI - W - W Control: AMA DP - B - B Control: AMA DP - W - W
Arm/Group Description Respondents will be randomized to an AMA statement acknowledging racial injustice read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - the message on Covid-19 will include information on the disproportionate impact on communities of color . Acknowledgement Racial Injustice AMA: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice. African American Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA African American Sender in Informational Videos.: Investigators will vary the sender of the informational covid-19 videos. In this arm, participants receive a African American sender in informational videos. Racial Inequality Highlighted: Investigators will include information on race-specific covid-19 cases and deaths in one variation in the messaging. In this arm, participants receive disproportionate race-specific Covid-19 facts Respondents will be randomized to an AMA statement acknowledging racial injustice read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - the message on Covid-19 will not include information on the disproportionate impact on communities of color. Acknowledgement Racial Injustice AMA: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice. African American Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA African American Sender in Informational Videos.: Investigators will vary the sender of the informational covid-19 videos. In this arm, participants receive a African American sender in informational videos. No Racial Inequality Highlighting: In this arm, the disproportionate burden of Covid-19 on communities of color will not be highlighted Respondents will be randomized to an AMA statement acknowledging racial injustice read by a white individual. The messenger / doctor in the follow-up AMA videos will be white - the message on Covid-19 will include information on the disproportionate impact on communities of color. Acknowledgement Racial Injustice AMA: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice. Racial Inequality Highlighted: Investigators will include information on race-specific covid-19 cases and deaths in one variation in the messaging. In this arm, participants receive disproportionate race-specific Covid-19 facts White Sender in Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm, participants receive a white sender in the acknowledgement White Sender in Informational Videos: Investigators will vary the messenger of the informational covid-19 videos. In this arm, participants receive white sender in the informational video Respondents will be randomized to an AMA statement acknowledging racial injustice read by a white individual. The messenger / doctor in the follow-up AMA videos will be white - the message on Covid-19 will not include information on the disproportionate impact on communities of color. Acknowledgement Racial Injustice AMA: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice. White Sender in Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm, participants receive a white sender in the acknowledgement White Sender in Informational Videos: Investigators will vary the messenger of the informational covid-19 videos. In this arm, participants receive white sender in the informational video No Racial Inequality Highlighting: In this arm, the disproportionate burden of Covid-19 on communities of color will not be highlighted Respondents will be randomized to an AMA statement acknowledging drug pricing read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - the message on Covid-19 will include information on the disproportionate impact on communities of color . African American Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA African American Sender in Informational Videos.: Investigators will vary the sender of the informational covid-19 videos. In this arm, participants receive a African American sender in informational videos. Racial Inequality Highlighted: Investigators will include information on race-specific covid-19 cases and deaths in one variation in the messaging. In this arm, participants receive disproportionate race-specific Covid-19 facts AMA Acknowledgement Drug Pricing: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing Respondents will be randomized to an AMA statement acknowledging drug pricing read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - the message on Covid-19 will not include information on the disproportionate impact on communities of color. African American Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA African American Sender in Informational Videos.: Investigators will vary the sender of the informational covid-19 videos. In this arm, participants receive a African American sender in informational videos. AMA Acknowledgement Drug Pricing: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing No Racial Inequality Highlighting: In this arm, the disproportionate burden of Covid-19 on communities of color will not be highlighted Respondents will be randomized to an AMA statement acknowledging drug pricing read by a white individual. The messenger / doctor in the follow-up AMA videos will be white - the message on Covid-19 will include information on the disproportionate impact on communities of color. Racial Inequality Highlighted: Investigators will include information on race-specific covid-19 cases and deaths in one variation in the messaging. In this arm, participants receive disproportionate race-specific Covid-19 facts AMA Acknowledgement Drug Pricing: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing White Sender in Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm, participants receive a white sender in the acknowledgement White Sender in Informational Videos: Investigators will vary the messenger of the informational covid-19 videos. In this arm, participants receive white sender in the informational video Respondents will be randomized to an AMA statement acknowledging drug pricing read by a white individual. The messenger / doctor in the follow-up AMA videos will be white - the message on Covid-19 will not include information on the disproportionate impact on communities of color. AMA Acknowledgement Drug Pricing: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing White Sender in Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm, participants receive a white sender in the acknowledgement White Sender in Informational Videos: Investigators will vary the messenger of the informational covid-19 videos. In this arm, participants receive white sender in the informational video No Racial Inequality Highlighting: In this arm, the disproportionate burden of Covid-19 on communities of color will not be highlighted Respondents will be randomized to an AMA statement acknowledging racial injustice read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - No message on Covid-19 will be shown. Acknowledgement Racial Injustice AMA: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice. African American Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA Respondents will be randomized to an AMA statement acknowledging racial injustice read by a white individual. The messenger / doctor in the follow-up AMA videos will also be white - No message on Covid-19 will be shown. Acknowledgement Racial Injustice AMA: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants will receive a AMA statement on racial injustice. White Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a white sender in acknowledgment of AMA Respondents will be randomized to an AMA statement acknowledging drug pricing read by an African American individual. The messenger / doctor in the follow-up AMA videos will also be African American - No message on Covid-19 will be shown. African American Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a African American sender in acknowledgment of AMA AMA Acknowledgement Drug Pricing: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing Respondents will be randomized to an AMA statement acknowledging drug pricing read by a white individual. The messenger / doctor in the follow-up AMA videos will also be white - No message on Covid-19 will be shown. White Sender Acknowledgement: Investigators will also vary the messenger of the acknowledgement sender. In this arm participants receive a white sender in acknowledgment of AMA AMA Acknowledgement Drug Pricing: Investigators will examine whether acknowledgements of racial inequality are helpful towards improving knowledge retention and behaviors associated with the intervention among participants. In this arm, participants receive AMA information on drug pricing
All Cause Mortality
Intervention: AMA RI - B- B - R Intervention: AMA RI - B - B - N Intervention: AMA RI - W - W - R Intervention: AMA RI - W - W - N Intervention: AMA DP - B- B - R Intervention: AMA DP - B- B - N Intervention: AMA DP - W- W - R Intervention: AMA DP - W- W - N Control: AMA RI - B - B Control: AMA RI - W - W Control: AMA DP - B - B Control: AMA DP - W - W
Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events
Total 0/2046 (0%) 0/2044 (0%) 0/2045 (0%) 0/2046 (0%) 0/2044 (0%) 0/2052 (0%) 0/2046 (0%) 0/2043 (0%) 0/1026 (0%) 0/1025 (0%) 0/1023 (0%) 0/1020 (0%)
Serious Adverse Events
Intervention: AMA RI - B- B - R Intervention: AMA RI - B - B - N Intervention: AMA RI - W - W - R Intervention: AMA RI - W - W - N Intervention: AMA DP - B- B - R Intervention: AMA DP - B- B - N Intervention: AMA DP - W- W - R Intervention: AMA DP - W- W - N Control: AMA RI - B - B Control: AMA RI - W - W Control: AMA DP - B - B Control: AMA DP - W - W
Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events
Total 0/2046 (0%) 0/2044 (0%) 0/2045 (0%) 0/2046 (0%) 0/2044 (0%) 0/2052 (0%) 0/2046 (0%) 0/2043 (0%) 0/1026 (0%) 0/1025 (0%) 0/1023 (0%) 0/1020 (0%)
Other (Not Including Serious) Adverse Events
Intervention: AMA RI - B- B - R Intervention: AMA RI - B - B - N Intervention: AMA RI - W - W - R Intervention: AMA RI - W - W - N Intervention: AMA DP - B- B - R Intervention: AMA DP - B- B - N Intervention: AMA DP - W- W - R Intervention: AMA DP - W- W - N Control: AMA RI - B - B Control: AMA RI - W - W Control: AMA DP - B - B Control: AMA DP - W - W
Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events Affected / at Risk (%) # Events
Total 0/2046 (0%) 0/2044 (0%) 0/2045 (0%) 0/2046 (0%) 0/2044 (0%) 0/2052 (0%) 0/2046 (0%) 0/2043 (0%) 0/1026 (0%) 0/1025 (0%) 0/1023 (0%) 0/1020 (0%)

Limitations/Caveats

1. It was conducted online, and the participants may not be representative of the population with less than a college degree, since they have access to the internet and are used to participating in online studies; 2. Participants' preventive health behaviors were not directly observed; 3. Outcomes might be subject to social desirability bias.

More Information

Certain Agreements

Principal Investigators are NOT employed by the organization sponsoring the study.

There is NOT an agreement between Principal Investigators and the Sponsor (or its agents) that restricts the PI's rights to discuss or publish trial results after the trial is completed.

Results Point of Contact

Name/Title Tristan Loisel
Organization JPAL North America
Phone 6307476739
Email tloisel@povertyactionlab.org
Responsible Party:
Esther Duflo, Abdul Latif Jameel Professor of Poverty Alleviation and Development Economics, MIT; Co-Director, Abdul Latif Jameel Poverty Action Lab, National Bureau of Economic Research, Inc.
ClinicalTrials.gov Identifier:
NCT04502056
Other Study ID Numbers:
  • 2029880
First Posted:
Aug 6, 2020
Last Update Posted:
Jul 27, 2021
Last Verified:
Jul 1, 2021