Text Message Nudges for COVID-19 Vaccination

Sponsor
Ascension South East Michigan (Other)
Overall Status
Completed
CT.gov ID
NCT05037201
Collaborator
(none)
2,000
1
2
28
2174.1

Study Details

Study Description

Brief Summary

The COVID-19 pandemic has caused significant morbidity and mortality across the world. Effective vaccines are now available but underutilized. In July 2021, Ascension Health implemented a mandate requiring all employees to obtain the COVID-19 vaccine by November 12th. In August 2021, the number of COVID-19 cases in the US increased rapidly, specifically in states with lower vaccination rates, many of which are served by Ascension Health facilities. In this study, we will evaluate a rapidly deployed health system initiative to use text messaging to nudge Ascension employees who have not yet been vaccinated to commit to a date and receive vaccination.

Condition or Disease Intervention/Treatment Phase
  • Behavioral: Text message
N/A

Detailed Description

The COVID-19 pandemic has caused significant morbidity and mortality across the world. Effective vaccines are now available but underutilized. In July 2021, Ascension Health implemented a mandate requiring all employees to obtain the COVID-19 vaccine by November 12th. In August 2021, the number of COVID-19 cases in the US increased rapidly, specifically in states with lower vaccination rates, many of which are served by Ascension Health facilities.

Nudges are subtle changes to the way information is framed or choices are offered that can have a significant impact on behavior. Status quo bias is a preference for the current state which is often used as a reference point when making decisions. Changes from the reference point are often faced with high inertia and this prevents changes in behavior. Default options are the setting of the baseline reference point and are often taken as an implicit recommendation. In prior work, changing default options has led to significant changes in health-related behaviors. For example, changing prescription default settings in the EHR from opt-in to opt-out for generic prescriptions increased the rate of generic prescriptions from 75% to 98% across Penn Medicine (Patel et al. Annals of IM. 2014; Patel et al. JGIM 2018). Framing program participation as opt-out has led to a 22% increase in enrollment in a COVID-19 surveillance testing program (Oakes et al. NEJM Catalyst 2021) and triple enrollment in remote monitoring programs for medication adherence (Mehta et al. JAMA Cardiology. 2018) and diabetes management (Aysola et al. AJHP 2016)

Study Design

Study Type:
Interventional
Actual Enrollment :
2000 participants
Allocation:
Randomized
Intervention Model:
Parallel Assignment
Masking:
Double (Investigator, Outcomes Assessor)
Primary Purpose:
Health Services Research
Official Title:
A Randomized Trial of Text Message-Based Nudges to Increase COVID-19 Vaccination
Actual Study Start Date :
Oct 11, 2021
Actual Primary Completion Date :
Oct 25, 2021
Actual Study Completion Date :
Nov 8, 2021

Arms and Interventions

Arm Intervention/Treatment
No Intervention: Usual care

The control arm will receive usual health system messaging about the importance and deadlines for receiving COVID-19 vaccination.

Experimental: Text message

The intervention arm will receive a text message stating that the vaccine is reserved for them on a specific date. They will have the ability to reschedule to a different day, opt-out of this text messaging intervention, or if previously vaccinated they can upload documentation to the Ascension website.

Behavioral: Text message
The intervention arm will receive a text message stating that the vaccine is reserved for them on a specific date. They will have the ability to reschedule to a different day, opt-out of this text messaging intervention, or if previously vaccinated they can upload documentation to the Ascension website.

Outcome Measures

Primary Outcome Measures

  1. Percent receiving COVID-19 Vaccine [2 weeks]

    The percent of participants that receive the COVID-19 vaccine within 2 weeks of the intervention.

Secondary Outcome Measures

  1. Time to receive COVID-19 vaccine [4 weeks]

    Time to COVID-19 vaccination in days within 4 weeks of the intervention.

Eligibility Criteria

Criteria

Ages Eligible for Study:
18 Years and Older
Sexes Eligible for Study:
All
Accepts Healthy Volunteers:
Yes
Inclusion Criteria:
  • Ascension Associate Employee
Exclusion Criteria:
  • Prior vaccination for COVID-19

  • Exemption from COVID-19 vaccination

Contacts and Locations

Locations

Site City State Country Postal Code
1 Ascension Saint Louis Missouri United States 63134

Sponsors and Collaborators

  • Ascension South East Michigan

Investigators

  • Principal Investigator: Mitesh Patel, MD, MBA, Ascension

Study Documents (Full-Text)

None provided.

More Information

Publications

None provided.
Responsible Party:
Ascension South East Michigan
ClinicalTrials.gov Identifier:
NCT05037201
Other Study ID Numbers:
  • RAS20210002
First Posted:
Sep 8, 2021
Last Update Posted:
Jul 20, 2022
Last Verified:
Jul 1, 2022
Individual Participant Data (IPD) Sharing Statement:
No
Plan to Share IPD:
No
Studies a U.S. FDA-regulated Drug Product:
No
Studies a U.S. FDA-regulated Device Product:
No
Additional relevant MeSH terms:

Study Results

No Results Posted as of Jul 20, 2022