Evaluating Online Messages About Colon Cancer Screening
Study Details
Study Description
Brief Summary
The goal of the study is to determine, using a choice-based approach, what messages (pulled from various online sites) people find more and less persuasive and shareable on the topic of colorectal cancer screening. As a secondary goal, the study is interested how various information behaviors, such as people's self-reported seeking of health information and encountering of health information, demographic variables, individual difference variables, and message exposure associate with their intentions to adhere to recommended colorectal cancer screening guidelines from the National Cancer Institute. The study is interested at differences specifically among Black and White Americans of recommended screening age (45-74).
Condition or Disease | Intervention/Treatment | Phase |
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Study Design
Arms and Interventions
Arm | Intervention/Treatment |
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Perceived Shareablility Prompt First
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Behavioral: Perceived Effectiveness Prompt
Participants will assess pairs of messages with the prompt, "Which of the messages below is more likely to make you want to get screened for colorectal cancer?
Participants will also be able to provide their own idea for a message rather than selecting a message from the pairs presented.
Behavioral: Perceived Shareability Prompt
Participants will assess pairs of messages with the prompt, "Which of the messages below would you be more likely to share with your friends or family?"
Participants will also be able to provide their own idea for a message rather than selecting a message from the pairs presented.
|
Perceived Effectiveness Prompt First
|
Behavioral: Perceived Effectiveness Prompt
Participants will assess pairs of messages with the prompt, "Which of the messages below is more likely to make you want to get screened for colorectal cancer?
Participants will also be able to provide their own idea for a message rather than selecting a message from the pairs presented.
Behavioral: Perceived Shareability Prompt
Participants will assess pairs of messages with the prompt, "Which of the messages below would you be more likely to share with your friends or family?"
Participants will also be able to provide their own idea for a message rather than selecting a message from the pairs presented.
|
Outcome Measures
Primary Outcome Measures
- Number of messages generated by participants [15 minutes]
To determine, using a choice-based approach, what messages (pulled from various social media sites) people find more (and less) persuasive on the topic of colorectal cancer screening.
Eligibility Criteria
Criteria
Inclusion Criteria:
- Identify as white/Caucasian or Black/African American.
Exclusion Criteria:
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Do not identify as white/Caucasian or Black/African American.
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Previously diagnosed with colorectal cancer
Contacts and Locations
Locations
Site | City | State | Country | Postal Code | |
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1 | University of Utah Hospital/ Huntsman Cancer Institute | Salt Lake City | Utah | United States | 84112 |
Sponsors and Collaborators
- University of Utah
Investigators
- Principal Investigator: Andy J. King, PhD, Huntsman Cancer Institute/ University of Utah
Study Documents (Full-Text)
None provided.More Information
Publications
None provided.- HCI164736