Food Choice, Psychological Bias, and Genetic Predisposition
Study Details
Study Description
Brief Summary
This project aims to assess if food choice is impacted by loss aversion (LA), and if this differs based on genetic predisposition to LA, in a UK healthy cohort.
Condition or Disease | Intervention/Treatment | Phase |
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Detailed Description
Food choice, defined as how individuals decide on what to buy and eat, involves the acceptance and rejection of specific foods. Food customisation is becoming more common amongst food retailers, allowing customers to alter their meals to their preferences by removing or adding items. Today, food choice is viewed as more complex, food choices are not just dictated by taste but nutritional quality, allergens, and habits. For example, the framework provided for food customisation (e.g. pizza with toppings or a build you own pizza) and the perceived 'healthiness' of food items (e.g. the pizza toppings) can alter food choice. Psychological reasoning, the process by which humans make decisions by drawing conclusions can play a role in food choice; however, humans can possess a psychological bias leading to illogical decision making. Genetics can too play a role in decision making resulting in predetermined influence on food choice. This research wishes to determine if individual's genetics can affect their food choices by researching psychological biases to food choices.
Study Design
Arms and Interventions
Arm | Intervention/Treatment |
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Healthy UK adults Healthy UK adults |
Other: No intervention
No intervention
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Outcome Measures
Primary Outcome Measures
- Frequency of food items remaining [December 2021]
Number of food items added/removed from each decision frame
- Frequency of healthy and unhealthy items remaining [December 2021]
Number of healthy and unhealthy food items added/removed from each decision frame
- Loss aversion score [December 2021]
- Genotype: BDNF Val/Met (rs6265), and DRD2 ANNKK1 Taq1a/ANKK1 (rs1800497) [December 2021]
Eligibility Criteria
Criteria
Inclusion Criteria:
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Healthy (no known health condition)
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18 + years of age
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UK based
Exclusion Criteria:
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Vegetarian
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Vegan
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Other dietary pattern that restricts the consumption of animal products
Contacts and Locations
Locations
Site | City | State | Country | Postal Code | |
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1 | Oxford Brookes University | Oxford | United Kingdom |
Sponsors and Collaborators
- Oxford Brookes University
- St. Mary's University
Investigators
None specified.Study Documents (Full-Text)
None provided.More Information
Publications
None provided.- 0521_01