Evaluation of Marketing Interventions in Colombia
Study Details
Study Description
Brief Summary
The proposed project seeks to implement a cluster-randomized controlled trial (RCT) to measure the impact of increasing women´s incomes and providing gender equality trainings on women´s empowerment and risk of intimate partner violence (IPV) in Colombia. This project will be the first in Latin America to evaluate rigorously the impact of a marketing intervention, alone and combined with IPV prevention training. The knowledge generated from this evaluation has the potential to identify the most effective solutions to empower women, as well as to drive transformative change in current approaches to reduce IPV and promote gender equality in highly vulnerable populations in Colombia, and worldwide.
| Condition or Disease | Intervention/Treatment | Phase |
|---|---|---|
|
N/A |
Detailed Description
The proposed project seeks to implement a cluster-randomized controlled trial (RCT) to measure the impact of increasing women´s incomes and providing gender equality trainings on women´s empowerment and risk of intimate partner violence (IPV) in Colombia. This project will be the first in Latin America to evaluate rigorously the impact of a marketing intervention, alone and combined with IPV prevention training. The knowledge generated from this evaluation has the potential to identify the most effective solutions to empower women, as well as to drive transformative change in current approaches to reduce IPV and promote gender equality in highly vulnerable populations in Colombia, and worldwide.
The goal of the project is to estimate the impact of generating livelihood opportunities and providing gender-based violence (GBV) training to reduce IPV among women in Colombia. This will generate much needed evidence on the most effective approach to empower women smallholder farmers and reduce their exposure to IPV. Investigators will conduct a cluster randomized controlled trial targeting approximately 100 smallholder farmers' associations and approximately 2700 women. Results will inform and strengthen future programming of humanitarian assistance and can be replicated in humanitarian interventions in other parts of the world.
The experimental operational research will compare two programmatic modalities and their impact on women's risk of exposure to IPV, against a comparison group where no intervention takes place. The modalities will include: (1) providing a stable income for women, and (2) providing a stable income and IPV trainings to women. The evaluation will take place in five departments: Cauca, Valle de Cauca, Meta, Caquetá, and Nariño.
Study Design
Arms and Interventions
| Arm | Intervention/Treatment |
|---|---|
| Experimental: Treatment Group 1 Farmers associations, including men and women, will be randomized to receive the smallholder marketing intervention. |
Other: Smallholder Marketing
The smallholder marketing intervention involves product purchasing (e.g., bananas, beans, goats, eggs) from smallholder farmers' associations through WFP's large procurement procedures. WFP is will also provide technical training on topics such as sustainable farming practices, quality control, and business practices.
|
| Experimental: Treatment Group 2 Farmers associations, including men and women, will be randomized to receive the smallholder marketing intervention combined with the intimate partner violence (IPV) prevention training. |
Other: Smallholder Marketing
The smallholder marketing intervention involves product purchasing (e.g., bananas, beans, goats, eggs) from smallholder farmers' associations through WFP's large procurement procedures. WFP is will also provide technical training on topics such as sustainable farming practices, quality control, and business practices.
Other: Intimate Partner Violence (IPV) Prevention Training
IPV prevention training involves 24 hours of gender training (gender equality and rights, economic empowerment, gender-based violence prevention), and 8 hours of nutrition and food security training (with a focus on gender).
|
| No Intervention: Comparison Group 3 Women involved with farmers's associations that work independently of World Food Programmes (WFP's) assistance. |
Outcome Measures
Primary Outcome Measures
- Incidence Physical and/or Sexual IPV [Post-Baseline (12 Months)]
The number of new physical and/or sexual IPV encounters as reported in the study survey.
- Change in Prevalence of Physical and/or Sexual IPV [Baseline, End-Line (12 Months Post Intervention)]
The difference in the number of physical or sexual IPV encounters between baseline and post intervention as reported in the study survey.
Secondary Outcome Measures
- Incidence Physical IPV [Post-Baseline (12 Months)]
The number of new physical IPV encounters reported.
- Incidence Sexual IPV [Post-Baseline (12 Months)]
The number of new sexual IPV encounters as reported in the study survey.
- Incidence Psychological IPV [Post-Baseline (12 Months)]
The number of new physiological IPV encounters as reported in the study survey.
- Incidence Economic Coercion [Post-Baseline (12 Months)]
The number of new encounters of economic coercion as reported in the study survey.
- Change in Prevalence of Physical IPV [Baseline, End-Line (12 Months Post Intervention)]
The difference in the number of physical IPV encounters between baseline and post intervention as reported in the study survey.
- Change in Prevalence of Sexual IPV [Baseline, End-Line (12 Months Post Intervention)]
The difference in the number of sexual IPV encounters between baseline and post intervention as reported in the study survey.
- Change in Prevalence of Psychological IPV [Baseline, End-Line (12 Months Post Intervention)]
The difference in the number of psychological IPV encounters between baseline and post intervention as reported in the study survey.
- Change in Prevalence of Economic Coercion [Baseline, End-Line (12 Months Post Intervention)]
The difference in the number of economic coercion encounters between baseline and post intervention as reported in the study survey.
Other Outcome Measures
- Women's Attitudes Towards Gender [End-Line (12 Months Post Intervention)]
General attitudes towards gender will be qualitatively collected via interview from women post intervention.
- Change in Women's Economic Empowerment [Baseline, End-Line (12 Months Post Intervention)]
Changes in women's thoughts on economic empowerment will be qualitatively collected via interview.
- Change in Women's Attitudes Towards Gender [Baseline, End-Line (12 Months Post Intervention)]
Differences in general attitudes towards gender will be qualitatively collected via interview from women from baseline to post intervention.
- Household Food Insecurity [End-Line (12 Months Post Intervention)]
Access to adequate amounts of food for the household will be assessed via interview.
- Change in Household Food Insecurity [Baseline, End-Line (12 Months Post Intervention)]
Change in access to adequate amounts of food for the household from baseline to end-line will be assessed via interview.
- Total Personal and Household Income [End-Line (12 Months Post Intervention)]
The total income generated for a household will be collected via interview.
- Change in Total Personal and Household Income [Baseline, End-Line (12 Months Post Intervention)]
The difference in the total income generated for a household from baseline to end-line.
Eligibility Criteria
Criteria
Inclusion Criteria:
-
Women currently married or living together with a man as if married
-
Males or females who are active within the farmer's association are eligible to participate
Exclusion Criteria:
- Women who have a husband/partner who is living elsewhere permanently
Contacts and Locations
Locations
| Site | City | State | Country | Postal Code | |
|---|---|---|---|---|---|
| 1 | World Food Programme Colombia | Aurora | Bogotá | Colombia |
Sponsors and Collaborators
- Emory University
Investigators
- Principal Investigator: Kathryn Yount, PhD, Emory University
Study Documents (Full-Text)
None provided.More Information
Publications
None provided.- IRB00083606