SNI: Improving Health Awareness Using Social Network Interventions

Sponsor

University of California, Davis (Other)

Overall Status

Active, not recruiting

CT.gov ID

NCT04850287

Collaborator

(none)

2,000,000

Enrollment

Location

Arms

35.6

Anticipated Duration (Months)

56106

Patients Per Site Per Month

Study Details

Study Description

Brief Summary

The overarching hypothesis of our study is that social network interventions using artificial intelligence and social media can be used to increase population awareness about health issues. The overarching objective is to improve population awareness on multiple relevant health issues using social network interventions (SNI) and estimate the effect by conducting randomized control trials. Increase population awareness about organ donation in California, especially among minorities

Condition or Disease	Intervention/Treatment	Phase
Health Knowledge, Attitudes, Practice	Behavioral: Digital Sensors for Population Awareness about Health Issues using Social Media	N/A

Detailed Description

The population of California will be stratified into demographic environments which are groups of ZIP Codes of similar cultural, socioeconomic, and ethnic/racial factors. Digital markers of population awareness about organ donation will be estimated from publicly available online conversations of users in social media. A clustered randomized control trial will be conducted and ZIP Codes from each demographic environment will be randomly assigned to control and intervention arms. Digital educational materials about organ donation will be exposed to online users in social media belonging to ZIP Codes assigned to the intervention arm.

Study Design

Study Type:

Interventional

Anticipated Enrollment :

2000000 participants

Allocation:

Randomized

Intervention Model:

Parallel Assignment

Masking:

Double (Participant, Outcomes Assessor)

Primary Purpose:

Other

Official Title:

Improving Health Awareness Using Social Network Interventions

Actual Study Start Date :

Feb 10, 2021

Anticipated Primary Completion Date :

Sep 1, 2022

Anticipated Study Completion Date :

Jan 31, 2024

Arms and Interventions

Arm	Intervention/Treatment
Placebo Comparator: Control	Behavioral: Digital Sensors for Population Awareness about Health Issues using Social Media A clustered randomized control trial will be conducted and ZIP Codes from each demographic environment will be randomly assigned to control and intervention arms. Digital educational materials about organ donation will be exposed to online users in social media belonging to ZIP Codes assigned to the intervention arm
Experimental: Intervention	Behavioral: Digital Sensors for Population Awareness about Health Issues using Social Media A clustered randomized control trial will be conducted and ZIP Codes from each demographic environment will be randomly assigned to control and intervention arms. Digital educational materials about organ donation will be exposed to online users in social media belonging to ZIP Codes assigned to the intervention arm
Experimental: Optimal	Behavioral: Digital Sensors for Population Awareness about Health Issues using Social Media A clustered randomized control trial will be conducted and ZIP Codes from each demographic environment will be randomly assigned to control and intervention arms. Digital educational materials about organ donation will be exposed to online users in social media belonging to ZIP Codes assigned to the intervention arm

Arm

Intervention/Treatment

Placebo Comparator: Control

Behavioral: Digital Sensors for Population Awareness about Health Issues using Social Media

A clustered randomized control trial will be conducted and ZIP Codes from each demographic environment will be randomly assigned to control and intervention arms. Digital educational materials about organ donation will be exposed to online users in social media belonging to ZIP Codes assigned to the intervention arm

Experimental: Intervention

Behavioral: Digital Sensors for Population Awareness about Health Issues using Social Media

Experimental: Optimal

Behavioral: Digital Sensors for Population Awareness about Health Issues using Social Media

Outcome Measures

Primary Outcome Measures

Change the number of organ donor registration [3 years]
Measures: number of registrations at Donate Life web page.

Secondary Outcome Measures

Change population awareness about health issues [3 years]
Measures: number of clicks and impressions on the ad.

Eligibility Criteria

Criteria

Ages Eligible for Study:

N/A and Older

Sexes Eligible for Study:

All

Accepts Healthy Volunteers:

Inclusion Criteria:

Have a California zip code.
Be a Facebook user

Contacts and Locations

Locations

	Site	City	State	Country	Postal Code
1	UC Davis Medical Center	Sacramento	California	United States	95817

Sponsors and Collaborators

University of California, Davis

Investigators

None specified.

Study Documents (Full-Text)

None provided.

More Information

Publications

None provided.

Responsible Party:

University of California, Davis

ClinicalTrials.gov Identifier:

NCT04850287

Other Study ID Numbers:

1596733

First Posted:

Apr 20, 2021

Last Update Posted:

May 18, 2022

Last Verified:

May 1, 2022

Individual Participant Data (IPD) Sharing Statement:

Plan to Share IPD:

Studies a U.S. FDA-regulated Drug Product:

Studies a U.S. FDA-regulated Device Product:

Study Results

No Results Posted as of May 18, 2022