PNW-IP: Pacific Northwest Female Urinary Incontinence Treatment Digital Awareness Project
Study Details
Study Description
Brief Summary
The investigators will compare whether advertisements on Google or Facebook are more effective to reach women in the Pacific Northwest about treatment options for urinary incontinence through the American Urogynecologic Society's patient education website, VoicesForPFD.org. The investigators hypothesize there is no difference in the overall population engagement between these two platforms due to anticipated higher reach through Facebook based on user characteristics but higher engagement through Google due to higher user interest on this platform.
| Condition or Disease | Intervention/Treatment | Phase |
|---|---|---|
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Detailed Description
The investigators will conduct a comparative ecological study to compare effectiveness of two different targeted digital outreach platforms to engage women at risk for urinary incontinence in the Pacific Northwest. Counties in Oregon, Washington, Idaho will be randomized to receive advertisements for the American Urogynecologic Society's patient education website (domain VoicesForPFD.org) via either Google or Facebook. The investigators will use advertising campaigns developed specifically for this purpose. Through website analytics measuring advertisement clicks and census population data, the investigators will estimate utilization rates of the website for each county among the target population of middle-aged women to determine if one platform is more effective than the other for this topic and population.
Study Design
Arms and Interventions
| Arm | Intervention/Treatment |
|---|---|
| User interests Facebook advertisements arm |
Other: Facebook Advertisements
Counties will receive advertisements to VoicesForPFD.org's webpage on urinary incontinence on Facebook Ads when triggered by user characteristics indicating elevated risk of female urinary incontinence.
|
| User characteristics Google advertisements arm |
Other: Google Advertisements
Counties will receive advertisements to VoicesForPFD.org's webpage on urinary incontinence on Google Ads when triggered by keywords relevant to female urinary incontinence.
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Outcome Measures
Primary Outcome Measures
- Population website engagement [Through study completion, up to 4 months in duration from the start of advertising]
Number of website visits per capita through study advertisements.
Secondary Outcome Measures
- Impressions due to advertisements [Through study completion, up to 4 months in duration from the start of advertising]
Number of advertisement views per capita of the study advertisements.
- Website users due to advertisements [Through study completion, up to 4 months in duration from the start of advertising]
Number of new users per capita coming to the VoicesForPFD.org website through study advertisements.
Eligibility Criteria
Criteria
Inclusion Criteria:
- Internet user in Idaho, Oregon, or Washington states
Exclusion Criteria:
-
Identified geographic location outside Idaho, Oregon, or Washington states
-
Users identified by the advertising platforms as male.
Contacts and Locations
Locations
| Site | City | State | Country | Postal Code | |
|---|---|---|---|---|---|
| 1 | Oregon Health & Science University | Portland | Oregon | United States | 97239 |
Sponsors and Collaborators
- Oregon Health and Science University
Investigators
- Principal Investigator: W Gregory, MD, Oregon Health and Science University
Study Documents (Full-Text)
None provided.More Information
Publications
None provided.- STUDY00020462