Mixed Presentation on Social Media
Study Details
Study Description
Brief Summary
This study is to understand how the presentation of information on social media influences processing and recall of information, particularly in relation to modified risk tobacco products. Participants will see a social media site where either (a) the topic of discussion varies between each post or (b) posts on the same topic are grouped together. They will then be asked to recall information about the posts they saw on the site.
| Condition or Disease | Intervention/Treatment | Phase |
|---|---|---|
|
N/A |
Study Design
Arms and Interventions
| Arm | Intervention/Treatment |
|---|---|
| Experimental: High-Mixed Presentation / Current Smoker Current smokers receive a social media feed with a high-mixed presentation of content. |
Behavioral: Mixed-Presentation of Content
Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic. In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.
|
| Experimental: Low-Mixed Presentation / Current Smoker Current smokers receive a social media feed with a low-mixed presentation of content. |
Behavioral: Mixed-Presentation of Content
Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic. In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.
|
| Experimental: High-Mixed Presentation / Former Smoker Former smokers receive a social media feed with a high-mixed presentation of content. |
Behavioral: Mixed-Presentation of Content
Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic. In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.
|
| Experimental: Low-Mixed Presentation / Former Smoker Former smokers receive a social media feed with a low-mixed presentation of content. |
Behavioral: Mixed-Presentation of Content
Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic. In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.
|
Outcome Measures
Primary Outcome Measures
- Recall of precise information [During experiment]
Binary outcome as to whether the individual can recognize the specific text from a social media post as having appeared or not appeared on the social media site.
- Recall of general information [During experiment]
Binary outcome as to whether the individual can recognize the content from a social media post as having appeared or not appeared on the social media site, but not necessarily the specific wording used.
- Recall of source category [During experiment]
Binary outcome as to whether the individual can recognize the type of source (e.g. government/media) that presented a piece of information on the social media site.
- Recall of precise source [During experiment]
Binary outcome as to whether the individual can recognize the exact source that presented a piece of information on the social media site.
Secondary Outcome Measures
- Attention paid during use of the site (self-report) [During experiment]
A series of questions pertaining attention paid during use of the social media site. These are then combined into a single self-report measure.
- Attention paid during use of the site (behavioral) [During experiment]
Time spent consuming relevant posts on the social media site between conditions.
- Attitude towards smoking cessation [During experiment]
Change in the interest in smoking between the pre- and post-test among current smokers. Measured with one self-report item.
- Attitude towards novel tobacco products [During experiment]
Attitude/interest in trying alternative tobacco products (e.g. e-cigarettes, heated tobacco) in the post-test.
- Belief of heated tobacco safety [During experiment]
Measure of how safe the individual believes heated tobacco is in comparison to cigarette use.
Eligibility Criteria
Criteria
Inclusion Criteria:
- Must be a current or former smoker
Exclusion Criteria:
Contacts and Locations
Locations
No locations specified.Sponsors and Collaborators
- University of Pennsylvania
- Food and Drug Administration (FDA)
Investigators
None specified.Study Documents (Full-Text)
None provided.More Information
Publications
None provided.- 849610