An Evaluation of a Dynamic Web-Based Visualization of Community Immunity
Study Details
Study Description
Brief Summary
This study is a PhD project conducted by Ms. Hina Hakim, supervised by Dr. Holly O. Witteman, PhD, and co-supervised Dr. Daniel Reinharz, professors and researchers at the Faculty of Medicine at Laval University. The purpose of this study is to evaluate the effects of visualization conveying the concept of community immunity or herd immunity on risk perception (towards individual, family, community and vulnerable people in communities) (primary outcome) and on emotions, attitudes, knowledge, and behavioural intentions (secondary outcomes).
Condition or Disease | Intervention/Treatment | Phase |
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N/A |
Detailed Description
Visualization is a powerful communication mechanism that uses pre-attentive processing to communicate large amounts of information rapidly in understandable and compelling ways (Healey and Enns 2012). A systematic review demonstrates that there are some interventions available for conveying the concept of community immunity, and very few evaluate interventions for their effects on vaccine intentions and uptake as well as their precursors, such as knowledge, attitudes, knowledge and none on emotions (Hakim et al. 2018).
The purpose of this study is to evaluate the effects of visualization conveying the concept of community immunity on risk perception (to individual, family, community and vulnerable people in communities) (primary outcome) and on emotions, attitudes, knowledge, and behavioural intentions (secondary outcomes).
Study Design
Arms and Interventions
Arm | Intervention/Treatment |
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No Intervention: controlgeneric No intervention provided. Participant answers outcome questions about an unnamed vaccine-preventable disease. English and French. |
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No Intervention: controlmeasles No intervention provided. Participant answers outcome questions about measles. English and French. |
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No Intervention: controlpertussis No intervention provided. Participant answers outcome questions about pertussis. English and French. |
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No Intervention: controlflu No intervention provided. Participant answers outcome questions about flu. English and French. |
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Experimental: herdimmgeneric Web-based application (main intervention) provided. Participant answers outcome questions about an unnamed vaccine-preventable disease. English and French. |
Behavioral: herdimm
In this visualization participants can build their own avatar representing themselves and 8 other avatars representing people around them, like their family or coworkers. Our visualization then uses these avatars in a brief narrated video explaining how herd immunity works.
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Experimental: herdimmmeasles Web-based application (main intervention) provided. Participant answers outcome questions about measles. English and French. |
Behavioral: herdimm
In this visualization participants can build their own avatar representing themselves and 8 other avatars representing people around them, like their family or coworkers. Our visualization then uses these avatars in a brief narrated video explaining how herd immunity works.
|
Experimental: herdimmpertussis Web-based application (main intervention) provided. Participant answers outcome questions about pertussis. English and French. |
Behavioral: herdimm
In this visualization participants can build their own avatar representing themselves and 8 other avatars representing people around them, like their family or coworkers. Our visualization then uses these avatars in a brief narrated video explaining how herd immunity works.
|
Experimental: herdimmflu Web-based application (main intervention) provided. Participant answers outcome questions about flu. English and French. |
Behavioral: herdimm
In this visualization participants can build their own avatar representing themselves and 8 other avatars representing people around them, like their family or coworkers. Our visualization then uses these avatars in a brief narrated video explaining how herd immunity works.
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Active Comparator: robertkochgeneric Web-based application (comparator) provided. Participant answers outcome questions about an unnamed vaccine-preventable disease. English only. |
Behavioral: robertkochgeneric
A web-based application showing how herd immunity works in general: http://rocs.hu-berlin.de/D3/herd/
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Active Comparator: sbsnewsgeneric Video (comparator) provided. Participant answers outcome questions about an unnamed vaccine-preventable disease. English only. |
Behavioral: sbsnewsgeneric
A video showing how herd immunity works in general: https://www.sbs.com.au/news/two-sydney-babies-too-young-to-be-vaccinated-infected-with-measles
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Active Comparator: guardianmeasles Video (comparator) provided. Participant answers outcome questions about measles. English only. |
Behavioral: guardianmeasles
A screen capture of an interactive visualization: https://www.theguardian.com/society/ng-interactive/2015/feb/05/-sp-watch-how-measles-outbreak-spreads-when-kids-get-vaccinated
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Active Comparator: theotheredmundmeasles Video (comparator) provided. Participant answers outcome questions about measles. English only. |
Behavioral: theotheredmundmeasles
A gif showing measles spreading through populations with differing levels of vaccine coverage: https://imgur.com/gallery/8M7q8#J7LANQ4
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Active Comparator: publichealthagencycanadaflu Video (comparator) provided. Participant answers outcome questions about flu. English and French. |
Behavioral: publichealthagencycanadaflu
A video showing how herd immunity works in the context of influenza: https://www.canada.ca/fr/sante-publique/services/video/la-grippe-n-en-passez-pas-les-maux.html
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Outcome Measures
Primary Outcome Measures
- Risk perception [immediately after intervention or control]
6 ad hoc questions assessing risk perception
Secondary Outcome Measures
- emotions, attitudes, knowledge, and behavioural intentions [immediately after intervention or control]
ad hoc questions and 5C scale (Betsch et al.)
Eligibility Criteria
Criteria
Inclusion Criteria:
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Members of the general population in Canada
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At least 18 years old
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Able to provide free and informed consent
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Able to read and understand French or English
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Able to use a computer
Exclusion Criteria:
- No internet access
Contacts and Locations
Locations
No locations specified.Sponsors and Collaborators
- Laval University
Investigators
None specified.Study Documents (Full-Text)
None provided.More Information
Publications
None provided.- herdimm