Testing the Persuasiveness of Pro-inoculation Arguments
Study Details
Study Description
Brief Summary
The investigators will recruit a national sample of parents of 7-10-year-olds to complete an argument strength ranking for either a simple forwarding message or between 3 and 6 randomly selected arguments from an overall set of 50 to 100 messages identified from various online sources. Parents will rate each message they see on measures of perceived argument strength/PME. Parents will also answer sociodemographic questions and then rank the believability of a set of anti-vaccine messages identified in a different study. Study findings will contribute valuable information to understanding the effectiveness of different inoculation messages.
Condition or Disease | Intervention/Treatment | Phase |
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N/A |
Study Design
Arms and Interventions
Arm | Intervention/Treatment |
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Active Comparator: Simple forewarning message Participants will receive a simple short forewarning message to read and rate. |
Behavioral: Simple forewarning message
Participants will be presented with a simple forewarning message.
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Experimental: Argument inoculation messages Participants will view a random sample of 3 text-only short messages (from a corpus of 100 arguments) to read and rate. |
Behavioral: Argument inoculation messages
Participants will then be presented with arguments randomly selected by the Qualtrics software algorithm from the full set of messages.
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Outcome Measures
Primary Outcome Measures
- Argument strength/PME [The outcome measure will be assessed immediately after the participant has viewed each pro-HPV vaccine message if they are in the multiple message condition, or the simple message if they are in the simple message condition stimuli during the survey.]
Arguments will be rated for their argument strength/message effectiveness
- Misinformation believability [The outcome measure will be assessed immediately after the participant has viewed each misinformation message during the survey.]
A rating of the believability/ credibility of vaccine misinformation
Eligibility Criteria
Criteria
Inclusion Criteria:
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Male or female parent or legal guardian of an adolescent ages 7-10
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Age eligible child has not yet received any doses of the HPV vaccine
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Resides in the United States
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English speaking
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Completed informed consent
Exclusion Criteria:
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Unable to read English at a 6th grade literacy level
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Age < 18
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Does not have a child within the age range of 7-10
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Age-eligible child has received 1 or more doses of the HPV vaccine
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Does not have a social media account on one or more of the following platforms OR does not read online news stories: Twitter, Instagram, YouTube, Facebook (feasibility testing only - survey participation will not have this exclusion criteria)
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Unwilling or unable to provide informed consent to study participation
Contacts and Locations
Locations
Site | City | State | Country | Postal Code | |
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1 | UPenn | Philadelphia | Pennsylvania | United States | 19104 |
Sponsors and Collaborators
- University of Pennsylvania
Investigators
None specified.Study Documents (Full-Text)
None provided.More Information
Publications
None provided.- dfjgehea